Launch prices
The Pentax K-01 shipped in the US market from March 2012. Pricing is set at around US$750 body-only, or US$900 in a kit with the new smc PENTAX-DA 40mm F2.8 XS lens. The latter bundle represents a US$100 discount over the cost of buying camera and lens separately, given that the lens alone has a list price of about US$250. The K-01 kits are offered in three versions: yellow with black and silver detailing, white with black detailing, or black with silver detailing. Each kit also includes a special neckstrap and packaging created by industrial designer Marc Newson.
