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Sony Unveils Its First Constant F2 Aperture Zoom Lens: The 28-70mm F2 G Master

Sony officially announced the Sony 28-70mm F2 G Master, the latest addition to its renowned G Master series and the first Sony zoom lens with a constant F2 aperture. The new lens was shown off during Sony's presentation where we were finally introduced to the brand new...

Sony’s new A1 II Mirrorless Camera has been announced and is already listed on retailers

Sony’s new flagship A1 Mark II has officially been announced and will release in early December. The new camera is already listed on some retailer sites with pre orders starting tomorrow at 9:30am ET. The announcement (which took place today at 9am EST / 2pm GMT) gave us a...

DJI is getting ready to release five new products soon

DJI has had an eventful year, releasing several key products including the Mavic Air 3S drone and Osmo Action 5 Pro camera. However, new reports suggest that the company isn’t slowing down as it is set to unveil some exciting new items soon.

According to DJI Rumors, the...

Sony A1 II Camera announcement coming on the 19th November

The much anticipated official announcement of the Sony A1 II which has so far received mixed opinions is set to be on the 19th November according to B&H Photo which shared this product page today.

As well as this, Sony have officially just posted the following across their...

Nikon Z50 II officially announced, release date & pre orders now live

Nikon has finally revealed the successor to the Z50, the Z50 II. This second-generation APS-C camera received a major update and inherited features from its full-frame siblings.

The Nikon Z50 II still has the same 20.9MP BSI CMOS sensor from the previous model but is now...

Best Black Friday camera deals 2024: Early photography offers & what to expect

Black Friday is the perfect time of year to save yourself hundreds on high-ticket items. Cameras, lenses, and other photography gear receive huge discounts in November, some of which we are already starting to see. Everything from mirrorless cameras and DSLRs to Polaroids,...

28 Years Later was Apparently Shot on the iPhone 15, and I Have Thoughts

Danny Boyle is my favorite filmmaker of all time: from Shallow Grave to Steve Jobs, few directors have a portfolio as uniquely broad while also thematically consistent as his. His films are either critically acclaimed or criminally underrated, and I have been waiting with...

Opinion: Between Apple Intelligence and “Cinematic” Video, the iPhone 16 is spread far too thin

Apple’s Glowtime event has been and gone, and with it came the iPhone 16: Apple’s latest iteration of smartphone. As part of the package, Apple Intelligence is finally taking the training wheels off with a suite of new features headed for your pocket, starting September...

Save $100 on this Sony G Master FE 70-200mm F2.8 Telephoto Zoom Lens Black Friday deal

Best Buy's Black Friday deals are live and two of Sony’s best lenses, the Sony FE 70-200mm F/2.8 GM OSS and FE 24-70mm F/2.8 GM, feature for $100 less.

The FE 70-200mm F/2.8 and 24-70mm F/2.8 are from the flagship G Master series of lenses and are part of what photographers call the “Holy Trinity” of full-frame zoom lenses. The third lens in Sony’s version of the Holy...

Canon’s SELPHY QX10 portable photo printer drops in price by 34% for Black Friday

The Canon SELPHY Square QX10 isn't considered one of the best photo printers but it offers a lot of convenience and fun. For those who want quality, portable printing, the QX10 is currently available at Amazon for under $100, saving you 34% this Black Friday. The QX10 works directly from your smartphone or tablet, requiring no cables or computers.

Get one of Samsung’s best phones with $250 off, the S24 Ultra hits lowest-ever price for Black Friday

Samsung’s latest Galaxy S24 Ultra sets a high standard, rivaled only by the latest iPhone and Google Pixel flagship models. Packed with features like a 200MP camera, a Snapdragon 8 Gen 3 processor, and an edge-to-edge display, the S24 Ultra is ideal for photography, productivity, entertainment, and even phone calls believe it or not. Thanks to Black Friday deals finally...

Microsoft Surface Laptop & Pro Black Friday deals 2024: including price reductions on the latest models

Black Friday Microsoft Surface deals are now live, and include even the latest 2024 models of both the Surface Laptop and the Surface Pro 2-in-1 device. The Microsoft Surface Laptop in particular has caught a lot of attention this year, being touted as a MacBook Air killer - the Apple device long having held the top spot for general productivity laptop (alternatively check...

DaVinci Resolve Black Friday Sale 2024: What to expect from Blackmagic Design

As one of the most popular video editing software options, DaVinci Resolve is a staple for both amateurs and professionals. Its free version is superb, but the Studio edition, which adds advanced features like noise reduction, HDR grading, and 3D tools, takes everything up a notch. Black Friday often brings opportunities to upgrade your setup, whether through software,...

Mac Mini Black Friday deals 2024: The ideal mini-PC for creatives at fantastic prices

Black Friday Mac Mini deals are here! The return of the diminutive but powerful computer last year was met with great jubilation, particularly by creatives and other productivity users who valued a good amount of power in a small and easily portable unit. We've already seen the first offers on the 2023 Mac Mini with M2 and M2 Pro chipsets, plus on the 2024 Mac Minis with M4...

Adobe Black Friday deals 2024: Creative Cloud sales live

Adobe's Black Friday sales have begun, offering an excellent opportunity for creatives to save significantly on Creative Cloud subscriptions. There’s as much as 50% off for general users and 70% off for students and educators. With a wide range of apps like Photoshop, Illustrator, and Premiere Pro, these discounts make Black Friday the most opportune time to subscribe or...

DJI rumored to release the new Mic Mini this week

DJI has scheduled a product reveal on November 26th, just days before Black Friday, with the teaser hinting that the new product will be the DJI Mic Mini. The upcoming compact microphone has already been leaked online along with four other products that are expected to arrive in the next few months.

 Image

Image Credit: @JasperEllens

Although DJI has not officially...

Save $500 on this Sony Alpha A7 III 4K camera Black Friday deal & get a few free extras

Sony is running a huge Black Friday sale, and one of its most popular cameras is on sale during the event. The Sony A7 III gets a massive $500 discount at Best Buy, B&H, and Amazon. The full-frame mirrorless camera is currently listed for $1,299, a 25% markdown.

$400 off what is arguably still the best full-frame camera: Sony Alpha A7 IV Black Friday deal

This Black Friday Sony Alpha A7 IV deal is one of the best you'll find currently available. There are a few early Black Friday Sony camera deals currently live and we expect to see more as we get closer to the 29th of November, but this one will be hard to beat. For $400 off the regular asking price you can pick up this camera without lenses, though these can also be added...

An actually good Black Friday deal on a 2024 MacBook Air with 16GB of RAM!

Black Friday MacBook deals are now live and this one is the best of the bunch so far. The MacBook Air is an almost perfect general productivity laptop, with the only real drawback of it being that buying one with memory above the baseline 8GB will cost you an arm and a leg. Thankfully this cracking deal will let you pick up one of these latest models with 16GB of beatuiful...

Apple Watch Black Friday deals 2024: The smartest-looking smartwatches at a smart price

Black Friday Apple Watch deals are the best chance you'll get all year round to pick up the pre-eminent smartwatch for a good price. These premium products don't come cheap (but boy do they look good) so this is the best chance you'll get to possess one without breaking the bank. We expect to see offers on both newer models with the latest chipsets and brightest screens,...

iMac Black Friday deals 2024: offers on M4, M3 & older variants of the all-in-one computer

The first iMac Black Friday deals have landed! We’ll be listing all the biggest offers on these pricey products between now and the end of the Black Friday - Cyber Monday sales period, so cast your eyes below to secure yourself some sumptuous savings. After much waiting, Apple finally refreshed the legendary all-in-one computer back in 2023 with an M3 chip, again updating...

Macbook Black Friday deals 2024: including Pro & Air M4, M3 & M2 variants

The first MacBook Black Friday deals are here! So pick up yours whilst stocks last, as there’s a good chance these popular premium products will sell-out quick. Despite stiff competition from some of the newer Windows laptops, the MacBook Air and the more powerful MacBook Pro are still arguably the top dogs when it comes to general productivity and creative editing and...

iPhone Black Friday deals 2024: including offers on the Pro & Pro Max

The first iPhone Black Friday deals are live and we exppect to see more coming thick and fast as we approach November 29th and beyond. Buying a new smartphone is likely to be one of the biggest purchases your average individual will make, so getting the best deal possible is a good idea, and there’s no better time of year for it. Take a look below at the best Black Friday...

Samsung’s 2TB T7 Shield SSD price drops by 40% for Black Friday, with a free case

SSDs are a commonly discounted item on Black Friday but Adorama has gone live early with some deals. One to note is this 2TB portable SSD from Samsung which happens to also come with a hardened case for free.

Samsung is a trusted name in storage solutions, and the T7 Shield is a standout option...

Sigma Adds Four Canon RF APS-C Lenses to Contemporary Line

Sigma is beefing up its Canon RF mount lineup by announcing four new F/1.4 prime lenses, all of which are now available to pre order. These fast primes will arrive at camera retailers in the next two months. The lenses announced are:

In April, Sigma announced the development of the four prime lenses alongside...

The Insta360 X4 gets $75 slashed off its asking price for Black Friday, plus a few free extras

The Insta360 X4 is now on sale at the Insta360 Store for Black Friday, marked-down by $75 from the original $499.99 price tag.

The X4 Standard Bundle includes the action camera and a lens guard but does not come with a microSD card. The kit also comes with an Insta360 T-shirt and a 114cm Invisible selfie stick as free...

The Viltrox AF 135mm F/1.8 LAB is coming to Fujifilm X mount

The outstanding Viltrox AF 135mm F/1.8 LAB is rumored to be coming to the Fujifilm X mount according to Fuji rumors. This lens was just recently launched and is only available for the Sony E mount. Viltrox launched the AF 135mm F/1.8 LAB as a budget alternative to the premium Sony FE 135mm F/1.8 GM. While the AF 135mm is much heavier and larger than the Sony lens, it makes...

Sony Unveils Its First Constant F2 Aperture Zoom Lens: The 28-70mm F2 G Master

Sony officially announced the Sony 28-70mm F2 G Master, the latest addition to its renowned G Master series and the first Sony zoom lens with a constant F2 aperture. The new lens was shown off during Sony's presentation where we were finally introduced to the brand new flagship A1 mark II camera. The new lens features a versatile focal range, wide aperture, and compact...