Fuji announces F800EXR WiFi-capable long-zoom

Press Release

Fujifilm Brings Wireless Image Transfer To Compact Long-Zoom F800EXR

Sleek new F800EXR Allows Users to Wirelessly Transfer Beautiful, Sharp Pictures to Their Smartphone or Tablet for Easy Online Uploading

Valhalla, N.Y., July 25, 2012 – FUJIFILM North America Corporation today announced the premium, compact long-zoom FinePix F800EXR digital camera that features a new innovative Wireless Image Transfer function that allows users to quickly and easily upload high resolution images to their smartphone or tablet. The F800EXR continues the tradition of superior image quality that the F-Series is known for with its speed, bright lens, intuitive use and advanced features. The new F800EXR also now includes six built-in photographic filters for users to get even more creative with their photography.

The FinePix F800EXR, with Wireless Image Transfer, features a powerful 1/2” 16 MegaPixel EXR-CMOS sensor that delivers superior image quality and performance - especially in low light situations. The F800EXR also uses the bright and fast FUJINON 20x Wide-Angle long-zoom lens (25-500mm) that produces exceptional images, along with an Intelligent Digital Zoom feature that effectively doubles zoom capability and an ultra-clear 3.0” high contrast 460K resolution LCD.

New Wireless Image Transfer Function
Fujifilm’s innovative Wireless Image Transfer function allows users to connect their smartphone or tablet* to the F800EXR and upload high-quality images to social networking sites like Facebook and Twitter in seconds.

Connecting your FinePix F800EXR to any Android™ smartphone or tablet, or the iPhone™ or iPad™ is easy - all users have to do is download the free application “FUJIFILM Photo Receiver” to their device, then follow the simple instructions to get connected. To start uploading (up to 30 images per transfer), users press the F800EXR’s on-screen connect button to join to a device, then the images will be transferred to the Android™ smartphone / tablet or iPhone™ / iPad™ for easy sharing.

Then by downloading the free “FUJIFILM Camera Application,” the FinePix F800EXR is also able to record the user’s current location data provided by the smartphone or tablet’s location data (latitude and longitude), and display it on the F800EXR’s LCD. Users can also send their images to their smartphone or tablet to display on a map where images were shot. With a database of approximately 1 million landmarks worldwide, users can enjoy various functions, such as Landmark Navigator which displays the distance to a nearby landmark in the direction the camera is faced towards, and Photo Navigation which displays the distance from the photographer’s present location to the place where a tagged photo was taken.

“Sharing pictures has always been one of the most important things that people like to do with their images, and the new F800EXR allows everyone to do just that with its Wireless Image Transfer function,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation, “With sharing this easy, consumers now have a better performing, full-featured compact digital camera that delivers the beautiful images that smartphones just can’t produce.”

Fantastic Built-in Photographic Filters: With itsbuilt-in photographic filters, users can now get even more creative with their photography. The F800EXR has six new filters: Pop Color, Toy Camera, Miniature, High Key, Partial color and Dynamic Tone.

EXR Auto mode with Motion Detection: Fujifilm’s advanced EXR-CMOS sensor enables the F800EXR to correct motion blur on three fronts with mechanical image stabilization, high ISO sensitivity and the new Motion Detection capability working together. In low light conditions with EXR Auto mode selected, the F-Series automatically identify if the subject is moving. If it is, the camera deploys Motion Detection and a higher ISO to ensure the subject is captured with reduced blurring. If no subject movement is identified, the EXR-CMOS sensor automatically keeps the ISO lower and uses image stabilization to reduce noise.

Users who prefer to take more control themselves can also choose from:

• EXR HR (High Resolution) priority mode – the sensor utilizes all of its 16 megapixels for the highest quality results.

• EXR DR (Dynamic Range) priority mode – takes two pictures and combines them to provide a wide dynamic range of up to 1600%.

• EXR SN (Signal to Noise) priority mode – pixels are doubled up to increase sensitivity and give better results in low light conditions.

Sharp, Clear 20x Lens: The FinePix F800EXR camera uses the FUJINON 20x Super Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 25mm wide-angle to 500mm telephoto, along with a Super Macro Mode that allow sharp focusing down to 5cm delivering the most brilliant detail possible.

Impressive Speed: With auto focus speeds as fast as 0.16seconds, the F800EXR delivers outstanding high speed shooting capabilities, up to 8 frames per second (fps) at full resolution (11fps max speed at medium resolution), and full HD movie capture at 1080p (30fps) in stereo.

The FinePix F800EXR offers these additional features:

• Intelligent Digital Zoom: With 20x optical zoom, Intelligent Digital Zoom delivers 40x total zoom, and 15x optical zoom extends to 30x total zoom.

• HD Movie Capture: Full 1080p HD quality, a mini HDMI port and stereo sound with a high speed movie option for freezing fast moving action at up to an incredible 320fps.

• Intelligent Image Stabilization: Intelligent Image Stabilization system provides further improved image quality with reduced blurring and noise in still pictures and even when shooting movies at the full optical zoom or in very low-light.

• Amazing panoramic shots: Enhanced Motion Panorama mode that allows users to capture beautiful, seamless 360° panoramic images both horizontally and vertically that show fine detail, low noise and high resolution at 180°, 240˚ or full 360˚ panoramic ranges.

• Tracking Auto Focus (AF): Tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.

• Shoot in RAW: Images can also be captured in a RAW file for advanced creative work after shooting.

• Super Intelligent Flash: A flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background.

The FinePix F800EXR will be available in August 2012 for $349.95 in black.
For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.
* AndroidTM smartphone/ tablet, iPhone/iPad

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 17 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 79 yen to the dollar.

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