| The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content. | | UPDATED 2002-09-30 15:33ET: Loreo has distributed a new press release clarifying the compatibility of its Lens in a Cap product line. For details of which camera mounts the products are available with, and how they work, visit the new press release. |
PRESS RELEASE: Loreo introduces Perspective Control Lens in a Cap (UPDATED)
Loreo (Asia) Ltd. today released its Perspective Control (PC) Lens in a Cap, a new accessory for SLR and digital-SLR cameras. This lightweight body cap that can do the work of an expensive PC (perspective control) lens, the dream of many photographers.
To take geometrically correct photos of architectural views, a camera must be pointed straight at the subject. Displacement on any side will cause distortion in the final image. It is seldom possible to position a camera 15 storeys high to photograph a 30 storey building. The Loreo PC Lens In a Cap allows the photographer to point the camera straight and level. By shifting the lens, different sections of the scene can be captured, retaining geometrically correct, visually pleasing images.
Chief Engineer Tony Lo demonstrated how an everyday SLR camera mounted with a PC cap could take excellent, undistorted pictures of tall buildings. Mr. Lo also said that the PC cap works well with digital SLR cameras.
The Perspective Control (PC) Lens in a Cap is expected to retail at US$22.
About Loreo
Loreo was founded in Hong Kong in 1982 by engineer, inventor and camera enthusiast Tony Lo. The company has since released a number of cameras and accessories. A rim flash converter was followed by the Loreo 3D Photokit, then the VeriDoc, an infrared forgery detector. Loreo's 2002 products include the Lubot, the Lens in a Cap line, the Loreo 321 and the Loreo Photokit Mk II.
Tony Lo trained and worked as an engineer in the United Kingdom for many years. Prior to starting his own camera technology and manufacturing business, Tony Lo worked as an engineer in the aircraft industry. This gave him invaluable experience in practical implementation of technology and designing reliable products. He constantly improves his products through extensive testing.
Tony Lo is also a member of the advisory board of camera prices internet portal camprice.com.
Source:
Loreo (Asia) Ltd.
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