Compact SLR-Styled Digital Camera Boosts Power And Extends Range Without Breaking The Bank

Valhalla, NY, February 22, 2007 – Advanced amateur photographers interested in an affordable, step-up digital camera will welcome the introduction of the seven-MegaPixel, long zoom, SLR-styled FinePix S700, announced today by FUJIFILM U.S.A., Inc.

Ideal for families seeking to kick it up a notch with a more advanced, compact SLR-style digital camera without losing operational simplicity, the FinePix S700 is feature-packed, yet affordable and easy to use. Additionally, its powerful 10x optical zoom will ensure that you capture great close-up action shots of your kids playing sports or candid shots of the family on vacation.

Rounding out its powerful feature set is a seven-MegaPixel CCD, a 2.5” LCD plus electronic viewfinder (EVF) and ISO levels of up to ISO 1600 at full resolution. The FinePix S700 also utilizes many of Fujifilm’s unique and innovative technologies such as:

• Picture Stabilization mode: A selectable mode, Picture Stabilization uses the heightened sensitivity of the FinePix S700 and high-speed shutter settings to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.
• i-Flash (Intelligent Flash): i-Flash (Intelligent Flash) detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix S700 to enable the camera to use less flash, resulting in an image that displays pleasing, natural tones without a “washed-out” effect. And with an automatic pop-up flash, it’s always ready when you need it.
• Dual Shot Mode: In this selectable mode, the FinePix S700 quickly shoots two images in rapid succession -- one with the flash and one without – and saves both. This convenient function lets the user perform a comparison at their convenience and select the most pleasing image.
• 14 Pre-programmed Scene Modes: The FinePix S700 features 14 pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text.The FinePix S700 also features a versatile xD/SD Media Compatible Slot that accepts both xD-Picture Cards™ and SecureDigital™ (SD) media cards, providing photographers with greater flexibility and more storage options.

The FinePix S700 will debut in March 2007 at a retail price of $249.95

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 18 for U.S. patents granted in 2005, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com.

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