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This Black Friday Sony Alpha A7 IV deal is one of the best you'll find currently available. There are a few early Black Friday Sony camera deals currently live and we expect to see more as we get closer to the 29th of November, but this one will be hard to beat. For $400 off the regular asking price you can pick up this camera without lenses, though these can also be added...

Black Friday MacBook deals are now live and this one is the best of the bunch so far. The MacBook Air is an almost perfect general productivity laptop, with the only real drawback of it being that buying one with memory above the baseline 8GB will cost you an arm and a leg. Thankfully this cracking deal will let you pick up one of these latest models with 16GB of beatuiful...

The first MacBook Black Friday deals are here! So pick up yours whilst stocks last, as there’s a good chance these popular premium products will sell-out quick. Despite stiff competition from some of the newer Windows laptops, the MacBook Air and the more powerful MacBook Pro are still arguably the top dogs when it comes to general productivity and creative editing and...

The first iPhone Black Friday deals are live and we exppect to see more coming thick and fast as we approach November 29th and beyond. Buying a new smartphone is likely to be one of the biggest purchases your average individual will make, so getting the best deal possible is a good idea, and there’s no better time of year for it. Take a look below at the best Black Friday...

SSDs are a commonly discounted item on Black Friday but Adorama has gone live early with some deals. One to note is this 2TB portable SSD from Samsung which happens to also come with a hardened case for free.

• Samsung T7 Shield 2TB External SSD With HD-2 Case - 40% OFF at Adorama

Samsung is a trusted name in storage solutions, and the T7 Shield is a standout option...

Sigma is beefing up its Canon RF mount lineup by announcing four new F/1.4 prime lenses, all of which are now available to pre order. These fast primes will arrive at camera retailers in the next two months. The lenses announced are:

• 16mm F/1.4
• 23mm F/1.4
• 30mm F/1.4
• 56mm F/1.4

In April, Sigma announced the development of the four prime lenses alongside...

The Insta360 X4 is now on sale at the Insta360 Store for Black Friday, marked-down by $75 from the original $499.99 price tag.

• Insta360 X4 Action Camera - $75 off at Insta360

The X4 Standard Bundle includes the action camera and a lens guard but does not come with a microSD card. The kit also comes with an Insta360 T-shirt and a 114cm Invisible selfie stick as free...

The outstanding Viltrox AF 135mm F/1.8 LAB is rumored to be coming to the Fujifilm X mount according to Fuji rumors. This lens was just recently launched and is only available for the Sony E mount. Viltrox launched the AF 135mm F/1.8 LAB as a budget alternative to the premium Sony FE 135mm F/1.8 GM. While the AF 135mm is much heavier and larger than the Sony lens, it makes...

Sony officially announced the Sony 28-70mm F2 G Master, the latest addition to its renowned G Master series and the first Sony zoom lens with a constant F2 aperture. The new lens was shown off during Sony's presentation where we were finally introduced to the brand new flagship A1 mark II camera. The new lens features a versatile focal range, wide aperture, and compact...

Sony’s new flagship A1 Mark II has officially been announced and will release in early December. The new camera is already listed on some retailer sites with pre orders starting tomorrow at 9:30am ET. The announcement (which took place today at 9am EST / 2pm GMT) gave us a full look at the new mirrorless camera, arguably one of the most anticipated of the year so far. The...

The DJI Osmo Mobile 6 dropped to an all-time low price ahead of Black Friday. The most recent smartphone gimbal from DJI is now only $89, a 36% discount on its original price of $139. The OM6 is one of the best mobile gimbals on the market and a serious upgrade from previous models. It has a more compact frame, a redesigned handle, and a larger magnetic clamp to accommodate...

The extremely popular Fujifilm X100VI will soon be facing a worthy competitor. According to Fuji Rumors, sources have confirmed that Ricoh is set to release the new GR IV. The upcoming camera will replace the highly successful GR III which is already five years old at this point. The GR III was well regarded as a camera that delivers stunning images despite its very compact...

Chinese lens maker Venus Optics recently released two new Laowa lenses: the 15mm F/5 Cookie full-frame and 12-24mm F/5.6 Zoom Shift CF. Both lenses are now available for pre-order at B&H.

The Laowa 15mm F/5 Cookie FF lens is a pancake-style ultra-wide designed for street, landscape, and everyday photography. It is super compact and lightweight, weighing just 158g and...

We are close to the holidays, and deals are popping up everywhere. Insta360 is currently offering Black Friday discount on the Go 3S action camera. The tiny camera is on sale for $359.99, dropping by $40 and comes with a free carry case and FlexiCare.

• Insta360 GO 3S Standard Bundle with carry case and Flexicare - $40 Off

The GO 3S is the newest action camera...

B&H is running a sale on the DJI Avata drone ahead of Black Friday. The FPV drone bundle is now at a low price of just $848. The DJI Avata is a fantastic FPV drone capable of recording ultra-wide-angle 4K video at 100fps and 48MP stills from its 1/1.7-inch CMOS sensor. The footage from the Avata is stabilized using RockSteady 2.0 EIS and HorizonSteady EIS technology,...

Black Friday Sony camera sales have landed! Although Sony have branched out into myriad other products besides, they're still one of the top dogs when it comes to both photography and video cameras, as well as the lenses to go with them. See below for the finest deals you'll see all year on these products, plus some advice from us on what you should bear in mind when...

Black Friday Fujifilm deals are the best chance you'll get to either pick yourself up a nice DSLR or mirrorless camera from the company, or a nice shiny lens. Fujifilm are one of the biggest names in the photography game, so any opportunity to pick up some of their products at a reduced price should be jumped upon immediately! Take a glance below for the Fujifilm deals...

Black Friday Nikon deals are here! Nikon are the third biggest camera company in the world in terms of market share, hailing from (you guessed it) Japan, and have a range of terriffic DSLR and mirrorless cameras that will be going on offer this Black Friday - Cyber Monday period, not to mention some nice lenses to go along with them. Read below for all the details.

Nikon...

Black Friday Instax deals are your perfect opportunity to pick up a snazzy gift ahead of the holidays for any instant camera enthusiast. The Instax brand (owned by Fujifilm) are iconic in their colorful pastel designs, and you can pick up one this November for a significantly reduced price. Early deals are already live which we've listed below. Have a scan through this page...