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The Polaroid x530 digital camera. Courtesy of Foveon / World Wide Licenses, with modifications by Michael R. Tomkins. Polaroid x530 reaches photographers
By
(Saturday, October 30, 2004 - 14:53 EDT)

News from a variety of British digital camera sites suggests that the Polaroid x530 digital camera has finally gone on sale in that country.

Actually manufactured manufactured by Hong Kong-based World Wide Licenses Ltd. and sold under the Polaroid brandname as part of an agreement formed during Polaroid's bankruptcy in 2002, the x530 is the first consumer point-and-shoot camera to feature a Foveon CMOS image sensor that measures all colors at every pixel location.

The camera was announced in February 2004, and originally planned to ship in June - but until now has remained unavailable anywhere. A 1.5 megapixel camera with 4.5 million photosensors (three for each pixel), the camera also features a Ricoh 3x optical zoom lens, SD storage, and (a first for a Foveon camera) the ability to opt for JPEG files out of the camera if you don't need the advantages of a RAW file...

British street pricing is apparently approximately £300, currently equivalent to US$550 (ignoring exchange rate fluctuations, taxes and duties).

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