PENTAX Corporation is pleased to announce that the PENTAX K10D lens-interchangeable digital SLR camera, first launched in the European market in November 2006, was selected as the "EISA European Camera of the Year 2007-2008" by the prestigious European Imaging & Sound Association (EISA).

EISA is an organization comprised by nearly 50 leading Photo, Video, Audio, Home Theater, and Mobile Electronics magazines from 18 European countries. Every year, EISA selects outstanding products from all the products introduced to the European market in the previous year, and awards a prize.

The EISA panel concluded that the PENTAX K10D is the ideal camera for enthusiast and advanced users. Offering 10.2 effective megapixels, PENTAX-original SR (Shake Reduction) mechanism delivers the sharp and crisp photographs, even at slow shutter speeds. In addition, the high performance A/D converter with the highest resolving power of 22bits, which faithfully converts a large volume of data, enables the K10D to produce high-definition, true-to life images through newly incorporated imaging engine. Besides, its dust and water-resistant construction makes the K10D suitable to use for almost all conditions.

The PENTAX K10D has already been selected as the Best D-SLR Expert in Europe 2007 by Technical Image Press Association (TIPA) and the Camera Grand Prix 2007 by Camera Journal Press Club (CJPC) in Japan. By winning the EISA European Camera of the Year 2007-2008, K10D wins all three major awards in Europe and Japan.