8MP Super CCD, ISO Equivalency Speeds Up To 2000 and Face Detection Technology

CES 2007, Las Vegas, January 4, 2007 – Digital photographers will take great shots in any conditions with the versatile, eight MegaPixel FinePix F40fd digital camera with Face Detection Technology by Fujifilm, introduced today by FUJIFILM U.S.A., Inc.

Combining unequalled performance and ease of use, the Finepix F40fd is a compact, highly portable and stylish digital camera. It’s packed with features that make it easy for new photographers to get great pictures, and experienced digital camera buffs will love the advanced photographic capabilities that result in exceptional performance. These include Face Detection Technology by Fujifilm, a hardware based system using Fujifilm’s proprietary dedicated LSI chip, which can detect up to 10 human faces in a scene in as little as 5/100’s of a second, and Dual Shot Mode, a convenient function that takes two shots in rapid succession, one with flash and one without, letting the user decide on the best picture.

Face Forward
Life doesn’t give too many second chances, and a group photo can be tough to capture. Now, the FinePix F40fd features Face Detection Technology by Fujifilm that makes it easy. It sets the correct focus and exposure automatically, regardless of where subjects are located within the frame. Face Detection Technology can even perform flawlessly in difficult focusing and lighting conditions, such as off-center subject faces, low light situations, and even backlit conditions. Fujifilm’s Face Detection Technology also enhances playback functions with the ability to zoom in on each detected face automatically. Now users can check to make sure everyone’s eyes were open and they’re smiling, crop images for the perfect portrait and perform a variety of other functions to make sharing more fun.

Low light? No Problem!
Frequently, pictures taken in evening environments, birthday parties or any dim-lit situation can create problems for some digital cameras. The FinePix F40fd allows users to effortlessly capture the moment as their eye sees it, with tremendous clarity and low noise, using Fujifilm’s Real Photo technology. Thanks to the 6th generation FinePix Super CCD-HR chip and the RP processor, the Finepix F40fd can utilize ISO settings of up to 2000, capturing stunning images even in low light while preserving the natural color and clarity of the shot.

To make it easy for consumers to achieve blur-free results, the FinePix F40fd also features Fujifilm’s “Picture Stabilization” mode. Not only does Picture Stabilization reduce the “blur” effect from the photographer’s hand-shake, it also adjusts for subject movement, and compensates for low light shooting, making it a comprehensive solution to prevent blurry photos. This easy-to-identify, automatic setting lets the FinePix F40fd choose the correct light sensitivity and shutter speed for the highest quality digital pictures, with sharp, clean and clear results.

Natural Color and Contrast, even with a Flash
At times using a flash may be necessary to help secure adequate lighting and image quality. This is when the FinePix F40fd’s Intelligent-Flash system, or “i-Flash” comes into play. i-Flash detects subtle lighting differences within a scene, and then varies the flash intensity accordingly. It also leverages the high sensitivity of Finepix cameras to enable the camera to use less flash, preventing that “blasted with light” effect that so many digital camera flashes leave you with. The result is pleasing, natural tones with no flash “wash-out”.

In addition to these advantages, the FinePix F40fd possesses a number of other impressive features:

• “ xD/SD Compatible slot”: In a first for Fujifilm, the FinePix F40fd features a “xD/SD Compatible slot” which accepts not only Fujifilm’s traditional xD-Picture Cards but also Secure Digital (SD) cards.
• New icon-based Graphic User Interface (GUI): For a more colorful and engaging experience, the FinePix F40fd features a new GUI display. In addition to a new brighter, more colorful icon driven menu, the new GUI offers the user a more intuitive interface by displaying a simple explanation of the desired setting or mode on the LCD display when switching modes, scene positions or control settings.
• Special Scene Modes: The FinePix F40fd has 14 pre-programmed scenes, offering a one-touch setting for almost any situation.
• IR-Simple: Infrared communication via IR-simple technology for fast, easy wireless image transfer to a compatible device.
• Battery Life: Long-life rechargeable Li-ion battery (up to 300 shots).
• Fujinon Lens: 3.0x optical zoom lens.
• Single slot compatibility with both xD-Picture Card and SD storage media
• Large LCD: 2.5 wide-view LCD with 230,000 pixel VGA resolution, and Fujifilm’s new Wide View Filter for improved viewing under difficult lighting conditions.

“By combining a high ISO setting, a eight MegaPixel Super CCD and great new features like Face Detection Technology, the FinePix F40fd is the perfect all-in-one digicam model for those looking for a first class digital camera,” said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc.

The FinePix F40fd will debut in March 2007 at a retail price of $299.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 18 for U.S. patents granted in 2005, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com.

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