Next-Generation Digital Imaging Product Revolutionizes Conventional Photo Frames

DOVER, NJ, January 6, 2010 – Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced today that it has developed a revolutionary new digital imaging product that transforms ordinary digital photographs into works of fine art.

Utilizing a “snapshot-to-painting conversion” function to render digital photographs into creative and personalized artistic expressions, Casio’s Digital Art Frame is unlike any conventional digital photo frame on the market. Going beyond simply decorating a home or office with a revolving view of favorite photographs, Casio’s new product can actually create original photographic artwork from digital images, making it more enjoyable than ever to share images with friends and family.

“We are excited to announce yet another innovative product with unparalleled features distinctive to Casio,” said Toshiharu Okimuro, Chairman of Casio America, Inc. “The Digital Art Frame adds personalization and artistic integrity to your conventional digital photo frame.”

Casio's Digital Art Frame with remote control. Photo provided by Casio America Inc.

A truly next-generation digital imaging product, the Digital Art Frame converts ordinary photographs into vibrant works of art by using image recognition and image processing technologies. Users can create up to eight different authentic styles of art from a single photo at the push of a button: Water Color Painting, Color Pencil Sketch, Pastel Painting, Pointillism, Air Brush, Oil Painting, Gothic Oil Painting, and Fauvist Oil Painting.

The Digital Art Frame integrates Casio’s superior facial recognition technology to create a work of art that highlights facial characteristics in the image, ensuring that people’s faces are completely recognizable. Moreover, users can enjoy slide shows with automatic playback of photos, art, or both, just by inserting an SD card with photos on it.

The product also comes with Dynamic Photo, a popular function in Casio’s digital cameras that enables the creation of composite moving images. User can combine moving characters directly on the Digital Art Frame. With the included Art Dynamic Photo function, which applies snapshot-to-painting conversion to the Dynamic Photo images, users can create moving works of art to impress and entertain family, friends and guests.

Casio Digital Art Frame - Effect Types

Original

Airbrush

Colored Pencil

Fauvist Oil Painting

Gothic Oil Painting

Oil Painting

Pastel

Pointillism

Watercolor Painting

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The Digital Art Frame also uses Adobe® Flash® Lite™ playback technology, which allows users to display preset Flash content, such as clocks and calendars, to add a decorative accent to just about any type of room. Users can also download additional content from the internet. Or they can use family photos to make their own homemade clocks and calendars, by combining the Dynamic Photo and snapshot-to-painting conversion functions on the Digital Art Frame and images from a Casio digital camera with high-speed burst shooting.

Packed with all these new features, Casio’s new Digital Art Frame is a quantum leap beyond conventional digital photo frames, which really do nothing more than replace photo frames for printed photos. Casio’s Digital Art Frame unleashes the full creative potential of every user, providing entirely new kinds of fun for users to want to create and share images. The new product will be available in the spring of 2010.

Adobe and Flash are trademarks of Adobe Systems Incorporated.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

Casio's Digital Art Frame, front view. Photo provided by Casio America Inc.