Panasonic LUMIX FP3 Digital Camera, Complete with Folded Optics Design, Features 3.0” Touch-Screen LCD and Ultra-Slim Profile for Easy Carry

LAS VEGAS, NV (January 6, 2010) – Panasonic today announces new LUMIX digital cameras for the 2010 line with the additions to the ultra-slim FP-Series, the LUMIX DMC-FP3 and FP1. Both FP-Series models have a 4x optical zoom with a folded optics design so the front has a flat and stylish design, featuring a newly-adopted lens cover that protects the lens, and also serves as the camera’s power switch. The Panasonic LUMIX FP3 also features an intuitive 3.0” touch-screen LCD for an easy-to-use operation combined with buttons.

The LUMIX FP3 (14.1-megapixel) features a 3.0” touch-screen LCD, while the LUMIX FP1 has 12.1-megapixels and a 2.7” 230,000-dot LCD. The newly adopted, 3.0-inch touch screen LCD on the LUMIX FP3 provides an intuitive control thanks to a hybrid operation combined with the four major operation buttons. The touch-screen operation is fluid and smooth – whether in record or playback mode. While recording, once the frame is composed, users can simply touch the area they want focused before pressing the shutter button. In playback mode, users can drag the image across the screen with their finger to browse the collection of photos, as though it is a page in a book. Both models include Intelligent LCD, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with the most appropriate clarity in any situation.

“Panasonic’s new LUMIX FP-Series models are designed to be sleek in appearance and easy-to-use, perfect for a user who is concerned with the look and style of their digital camera, but does not want to compromise performance,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “Starting with how the camera is turned on – simply by sliding the lens cover, the FP-Series is innovative and uniquely designed. Add our Intelligent Auto Mode, making it easy for consumers to take High Definition-quality photos, plus an intuitive touch-screen, and we are confident the LUMIX FP3 will be a standout this year.”

Panasonic's popular iA (intelligent auto) mode, a suite of technologies that engage automatically – no setting changes needed by the user – makes it easy for anyone to take beautiful photos. The LUMIX FP3 and FP1 include iA with the following technologies: MEGA O.I.S. (Optical Image Stabilization) to help reduce blurry photos due to hand-shake; Intelligent ISO Control to help reduce blur when the subject is moving; Face Detection to ensure registered faces are captured in focus with appropriate exposure and unwanted red eyes are digitally corrected; and Intelligent Scene Selector which automatically selects the best option from six popular Scene modes: Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly added Sunset. To make it even easier, the new FP-Series models feature the dedicated iA button, which lets the user engage iA easily with a click of the button.

New to the FP-Series is High Definition (HD) video recording capability at 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480). The FP-Series models are compatible with Windows® 7^*. Also, the new FP-Series models include the Venus Engine IV processing engine, which supports a fast response time. The shutter release time lag is approximately 0.006 second for FP3 and 0.007 second for the FP1. With fast shutter speeds, the Panasonic FP-Series makes it easy to capture sudden, spur-of-the-moment photo opportunities. Both LUMIX FP-models also have a start-up time of approximately 0.97 second.

Other features of the Panasonic LUMIX FP3 and FP1 include:

• Quick Setting – Allows the users’ most frequently-used settings, such as O.I.S., consecutive shooting, Auto Focus Point, White Balance – to be easily accessed through the “Quick Menu” button. There's no need to open several menu screens to adjust them – the user simply selects convenient icons displayed on the menu.

• Scene Modes: Variety of options, such as Baby, Pet and Sports – lets the user set in this Mode and the camera does the rest. Users can also record the name/birthday of a child or pet and embed the information in the photo and have it printed if desired.

• Photo Frame: Put attractive borders around the photo and when printed, the photos look like postcards in picture frames.

• My Scene – Lets the user customize specific Scene modes that they like best, so they can quickly and conveniently switch instantly to the mode.

• Macro Zoom – Pulls subjects even closer by using 3x digital zoom, and captures even more dramatic close-ups.

• SDXC Computability – Compatible with SDXC Memory Cards, including Panasonic’s newly announced 64 GB^** and 48 GB SDXC Memory Cards – to enable high capacity content storage and fast data transfer speeds.

• Battery Life – Can take up to 300 images on a single battery charge^***.

Pricing and availability for the Panasonic LUMIX FP3 and FP1 will be announced 30 days prior to shipping date. Both models are built of solid, high-quality aluminum, and will be available in the following colors: silver, black and navy for the LUMIX FP3; silver, black, red, blue and pink for LUMIX FP1. For more information on these Panasonic LUMIX digital camera models, please visit www.panasonic.com/ces2010.

* Windows and the Windows logo are trademarks of the Microsoft group of companies.
**1 GB = 1,073,741,824 bytes. Usable capacity will be less. SDXC Memory Cards can only be used in SDXC host devices, which support the SDXC Memory Card.
***Based on the CIPA standard.
Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

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