Consumer Electronics Show, LAS VEGAS – January 7, 2010 – ALBUMteam Ltd. today announced that it has been named an International CES Innovations 2010 Design and Engineering Awards Honoree for ALBUM2, a portable digital gallery for keeping, viewing, and sharing video and still images in a postprint world. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.

ALBUM2 is a single-purpose, dedicated device designed exclusively to return the magic to your images - by giving you a high-quality viewing experience and an instantaneous way to share. With ALBUM2, it’s possible to view your own home videos and still photos on a crystal-clear, cutting-edge 7” display, which presents images in uncompromised size and quality (800 x 480 pixels, 130 DPI). Additionally, via Wi-Fi, ALBUM2 can connect to Web-based content stored on online photo-sharing websites and social networks, including popular sites like Flickr, Picasa, YouTube and Facebook.

With storage for 40,000 photos and home videos, ALBUM2 is the size of a slim personal diary and the weight of a fresh apple. With a genuine leather protective case and simple three-button navigation system, ALBUM2 is simple to use, beautiful to view, and easy to take along. A dedicated companion to your still and video cameras, ALBUM2 is the next generation of ALBUM, the first portable digital photo album from ALBUMteam, which was launched at CES 2009.

“We are truly honored to receive the CES Innovations award,” said , ALBUMteam co-founder and creative director, Dominika Nell Applová. “The design and functionality of ALBUM2 was driven by our desire to address the consumer need to share pictures and home videos, not just to store them. We believe ALBUM2 will satisfy the most demanding consumers, in terms of ease of use, portability, and style.”

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

ALBUM2 will be displayed at the 2010 International CES, which runs January 7-10, 2010 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center.

The Innovations entries are judged based on the following criteria:

• Engineering qualities, based on technical specs and materials used

• Aesthetic and design qualities, using photos provided

• The product’s intended use/function and user value

• Unique/novel features that consumers would find attractive

• How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2010 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

ABOUT ALBUMteam
ALBUM and ALBUM2 are the first products from ALBUMteam. Founded in 2008, the firm is based on an outstanding know-how of industrial design and digital technology of its two founders - Czech designer Dominika Nell Applová, who is primarily known for her work in Silicon Valley, and Dalibor Dedek, who is one of Europe's most successful entrepreneurs in the field of security equipment. ALBUM and ALBUM2 are the first of a range of products aimed at global markets.

ALBUM was designed in the United States and Czech Republic, and is produced in Taiwan and China. The company is headquartered in San Francisco, CA, with additional offices in Czech Republic.

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