2010 Products Awarded Include Three Best of Innovation and Three Eco-Design Products

LAS VEGAS--(BUSINESS WIRE)--Samsung Electronics Co., Ltd., an established leader and innovator in consumer electronics, information technology and telecommunications, is proud to announce that 23 products were honored with International CES 2010 Innovations Awards including three best of innovation awards. With more than 100 CES Innovation Awards won over the past three years, Samsung’s additions this year cover multiple categories, including TVs, home theater systems, digital audio, cameras, home appliances and mobile phones.

“We are honored to be recognized by CES for our company’s achievements and commitment to creating leading-edge designs and innovations that enrich consumers’ lives and homes”

"We are honored to be recognized by CES for our company’s achievements and commitment to creating leading-edge designs and innovations that enrich consumers’ lives and homes," said CS Choi, president and CEO, Samsung Electronics America, Inc. “The 23 prestigious ICES 2010 Innovation Awards, including the three Eco-Design Products, reinforce Samsung's ongoing efforts to provide technology and services that deliver on the promise of innovation from 3D to Web-TV to LEDs to mobility.”

Since 1976, the prestigious Innovations Design and Engineering Awards have recognized achievements in the most innovative consumer electronics products. It is sponsored by the Consumer Electronics Association (CEA), the producer of the International Consumer Electronics Show, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America.

Samsung’s “Best of Innovations 2010” Awards are:

• Samsung UNXXC9000: Samsung’s flagship LED HDTV with built-in 3D processor and emitter, as well as connected interactive experiences that sets a new standard for jaw-dropping home theater picture quality and connectivity.

• Samsung BD-C6900: Slim and elegant 3D Blu-ray player delivers incredible 3D pictures at home, along with multi-channel HD surround sound for immersive and vivid entertainment.

• Samsung HT-C6730W: 7.1-channel Blu-ray home theater system with advanced connectivity offering the most powerful audio system to match stunning video clarity.

In addition, Samsung Electronics honoree award-winners include: two LED HDTVs, one plasma TV, two Blu-ray players, two digital audio players, two digital cameras, one refrigerator, six mobile phones, and one LCD monitor. Among Samsung’s “Eco-Design and Sustainable Technology” Awards are:

• Samsung FTQ307NWGX: Samsung’s 30" free-standing induction range provides consumers with a new choice in the kitchen that offers fast and efficient cooking, precise controls, cool-to-the-touch features, and easy cleaning all at an exceptional value.

• Samsung Reclaim™ (SPH-m560): The first phone in the U.S. constructed from eco-friendly bio-plastic materials, and the only mobile phone honored in this category in the 2010 awards.

• 700Z - OLED Digital Photo Frame: This is Samsung’s first OLED digital photo frame which features a 7–inch OLED screen as well as many intuitive enhancements including Blue-tooth and Wi-Fi capabilities to send photos to the frame wirelessly.

Products entered in the CES Innovations program are judged by a prominent panel of industrial designers, engineers and members of the trade press. All of Samsung's award-winning products will be on display during the 2010 International CES, January 7-10, 2010, in the Samsung booth # 11026 in the Central Hall of the Las Vegas Convention Center.

Innovations 2010 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. For more information, please visit www.samsung.com

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About CEA
The Consumer Electronics Association (CEA) unites 2,200 companies within the consumer technology industry. Members tap into valuable and innovative members-only resources: unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Find CEA online at www.CE.org.