New camcorders include 80 GB^*2 hard disk drive, built-in memory, wide-angle lenses and powerful 78x enhanced optical zoom capabilities

LAS VEGAS, NV (January 6, 2010) – Today, Panasonic introduced three additions to its 2010 standard definition camcorder lineup – the SDR-H85, SDR-T50 and SDR-S50, designed to be portable, durable and high-performing. These camcorders may small in size, but they have impressive features: a 33mm^*1 wide-angle and a long, powerful 78x ultra zoom – giving them remarkable range for capturing video both far and wide. Panasonic’s new camcorder models are packed with enhanced features to help make shooting quality video easy, including the new Active mode for the Advanced O.I.S. (Optical Image Stabilizer), helping to suppress blur even if the user is moving and when the powerful zooms are extended.

The SDR-H85, SDR-T50 and SDR-S50 all feature a 70x optical zoom lens with an Enhanced Optical 78x Zoom function – meaning the camcorder uses the effective area of the CCD to further extend zooming power at the wide-angle setting. This makes it possible to capture images of vast landscapes and pull in distant subjects for dynamic close-ups. The new Wind Noise Canceller automatically detects and suppresses wind noise to maintain natural sounds. All three camcorders also feature Advanced O.I.S. which detects and corrects hand-shake at a rate of 4,000 times per second to help capture stable images.

“The 2010 lineup of Panasonic standard definition camcorders meets the needs of all users, offering compact bodies for mobility, a stylish look and feel, versatility and top-of-the-line features, including enhanced zoom capability, easy recording and convenient uploading and playback,” said Chuck Kirkman, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. “The advanced, intuitive features of these new models make the video capturing experience, easy and enjoyable.”

Panasonic's SDR-S50 digital camcorder. Photo provided by Panasonic Consumer Electronics Co.

The 33mm Wide-Angle setting found on these camcorders is especially useful when shooting video indoors or in tight spaces – making it possible to shoot at a close distance from the subject while still fitting the surrounding area into the frame. The Wide-Angle setting also has the added benefit of allowing the subject’s voice to be clearly captured, which is an important element of recording videos. The new Wide-Angle setting captures beautiful images of wide landscapes and allows large groups of people to fit into the frame, making it highly versatile for use in all kinds of shooting situations.

All Panasonic camcorders can record to SDXC, SDHC, or SD Memory Cards. In addition, the SDR-H85 records onto an 80 GB^*2 hard disk drive, which stores approximately 74 hours and 30 minutes of data (in LP mode) – making it ideal for recording long events and for use on extended trips. The H85 also protects data with its durable memory storage system that requires no drive mechanism, and an Anti-Shock Shield that helps protect the built-in hard disk from external impact. Additionally, the H85 simplifies the process of copying recordings from a memory card or hard disk to a DVD by simply connecting the camcorder to a DVD burner.

Panasonic’s Twin Memory Camcorder - the SDR-T50 has built-in memory of 4 GB (holding 3 hours and 20 minutes) and is equipped with a relay recording function that automatically changes the recording media to the SDXC/SDHC/SD Memory Card when the built-in memory becomes full to ensure uninterrupted recording. The tough, compact bodies allow for easy transport and high resistance to impact. The SDR-S50 has a compact body, superb resistance to external impact and portability for use anywhere and records to SDXC/SDHC/SD Memory Cards only. Video clips recorded on an SDXC/SDHC/SD Memory Card are supported by the VIERA Image Viewer function so they can be played by simply inserting the card into the card slot of a Panasonic VIERA® HDTV^*3 for large-screen viewing.

Panasonic's SDR-T50 digital camcorder. Photo provided by Panasonic Consumer Electronics Co.

Other features found on all three camcorders include, iA (Intelligent Auto) with AF/AE Tracking, 1.9-sec^*4 Quick Power-On, Long Recording Mode, and Easy YouTube Uploading. The iA function, which automatically selects the most suitable shooting mode, has evolved even further and now includes an AF/AE Tracking feature, which tracks a moving subject to continuously optimize image quality. A new Intelligent Contrast Control, which automatically adjusts brightness to maintain the best possible contrast, has also been added to the three advanced functions from previous models, including Face Detection, Advanced O.I.S., and Intelligent Scene Selector.

Panasonic’s Quick Power-On feature helps capture candid shots, while also saving energy by allowing the user to keep the LCD closed and the power off when not shooting. Long Recording Mode, which allows for double the record time as the normal record mode, is made possible by the camcorders’ support of the H.264/AVC format with its higher compression ratio. Available on all three Panasonic camcorders, YouTube^*5 Uploading makes it fast and easy to upload clips by simply installing the VideoCam Suite software, which is included with each model.

Pricing and availability for the Panasonic SDR-H85, SDR-T50 and SDR-S50 camcorders will be announced 30 days prior to shipping date. All models will be available in black and the SDR-H85 and SDR-S50 will also have silver and red options. For more information on these models, please visit: www.panasonic.com/CES2010.

1. 35mm-lens equivalent.
2. GB = 1,073,741,824 bytes. Usable capacity will be less.
3. MPEG-2 compatible models with an SDXC/SDHC/SD Memory Card slot. JPEG format still images can be viewed with other card slot-equipped models.
4. When the LCD is opened, with the lens cover detached from the lens. Depending on the recording conditions, the start time may be longer than 1.9 seconds in still picture recording mode.
5. YouTube is a trademark of Google Inc.

Design and specifications are subject to change without notice.

Panasonic's SDR-H85 digital camcorder is available in red and black versions. Photos provided by Panasonic Consumer Electronics Co.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

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