Las Vegas, NV.- January 7, 2010- Vivitar, a leading brand of digital cameras and photographic accessories for over 70 years, embarks on CES 2010 with a highly anticipated collection of digital products and accessories. The new video camera models offer something for everyone with exciting new features, quality and affordability.

The DVR 850 is an underwater 8.1 Megapixel, high definition, video camera. Features include a 2.4” swivel preview screen, 8x digital zoom, face detection, and a USB connection. With lithium ion battery included, the DVR 850 is available at an SRP of $179.

Vivitar’s DVR 980 is a full high definition camera (1080P) with a 3.0” touch panel preview screen. Manage your photos easily and enjoy 10x optical zoom, face detection, anti-shake, USB connection and HDMI input. The DVR 980 comes with a lithium ion battery and is offered at an SRP of $399.

Other new video cameras for 2010 include the DVR 410, 518, 620, 905, 910, 920, 925, 940, 960 a variety of 5-14 megapixel video cameras including features such as night vision, ultra compact designs, swivel screens and more.

Vivitar's DVR 980 high definition camera. Photo provided by Vivitar.

Cameras are available in a new range of colors including Graphite, Strawberry, Gold, Cranberry, Black, Beautyberry, Silver, Blueberry, Kiwi and Grape. Vivitar will also release a lineup of products including video cameras, SLR lenses and flashes, battery chargers and accessories, all expected to ship in the spring.

Located in Central Hall, booth #9841, Vivitar is taking appointments on Thursday, January 7th from 10AM-6PM and Friday, January 8th from 9AM-4PM at CES, the largest consumer electronics show in the world in Las Vegas, taking place from January 7-10, 2010 at the Las Vegas Convention Center.

Vivitar is now owned by Sakar International, an Edison, NJ-based company with over 30 years experience in the consumer electronics space. Sakar acquired the Vivitar brand in August of 2008. Vivitar digital cameras and accessories are available at Target, Staples, Wal-Mart, RadioShack, K-mart and many other major retailers. For additional information, please visit www.vivitar.com.

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Vivitar's DVR 850W high definition camera. Photo provided by Vivitar.

About Vivitar®
Vivitar® is a leading brand of digital photographic and entertainment products, offering a complete line of photographic products including digital cameras, digital video recorders, digital display devices and all related accessories.

For over 70 years, Vivitar has cultivated a rich heritage of photographic product development and imaging technology innovation.

The ViviCam series of digital cameras is one of the broadest product lines of digital cameras on the market today with features and performance designed to satisfy every level of photographer from novice to professional. Vivitar offers digital cameras from 5-14-megapixels.

With offices in the UK, United States, Latin America, Canada and Hong Kong, Vivitar enjoys a global reach. Vivitar products are distributed worldwide through a wide variety of retailers. www.vivitar.com