Las Vegas, NV.- January 7, 2010- Vivitar, a leading brand of digital cameras and photographic accessories for over 70 years, returns to CES with their latest collection of affordable, multi-functional digital products. This year’s roundup of innovative digital cameras packs loads of features in sleek, easy-to-use devices.

The ViviCam V5028 is a twin-view, 5.1 Megapixel camera. The 1.8” preview screen enables easy self-portrait shots and viewing. The compact device has 4x digital zoom, face detection and anti-shake capabilities, with a USB connection. This camera uses 3 AAA batteries and will capture loads of memories at an SRP of just $69.

Vivitar’s ViviCam VX018 camera offers 10.1 Megapixels in a sleek design. The high definition device features a 1.8” preview screen with 4x digital zoom, face detection, anti-shake and a USB connection. The camera uses 3 AAA batteries and SRP is $99.

The underwater, all-weather ViviCam VT026 is 12.1 Megapixels with a 2.4” preview screen. Bring this camera on all underwater adventures and take advantage of its 4x digital zoom, face detection and anti-shake capabilities. The camera operates off rechargable lithium batteries, has a USB connection and SRP is $199.

Vivitar's ViviCam 5028 digital camera. Photo provided by Vivitar.

Vivitar’s innovative VF540 camera incorporates 14.1 Megapixels and GPS capabilities that link to Vivitar geo-tagging software. The model is loaded with a 3.0" full touch panel screen, 5X optical zoom, face detection and anti-shake with a USB connection. With lithium ion battery included, the VF530 has an SRP of $199.

Additional new models include the ViviCam V5016, V7022, V7024, VX025, VX029, VT027, VT030, VT324N, VT528, VT529, a variety of 5-14 megapixel cameras.

Cameras are available in a new range of colors including: Graphite, Strawberry, Gold, Cranberry, Black, Beautyberry, Silver, Blueberry, Kiwi and Grape. Vivitar will also release a lineup of products including video cameras, SLR lenses and flashes, battery chargers and accessories, all expected to ship in the spring.

Located in Central Hall, booth #9841, Vivitar is taking appointments on Thursday, January 7th from 10AM-6PM and Friday, January 8th from 9AM-4PM at CES, the largest consumer electronics show in the world in Las Vegas, taking place from January 7-10, 2010 at the Las Vegas Convention Center.

Vivitar is now owned by Sakar International, an Edison, NJ-based company with over 30 years experience in the consumer electronics space. Sakar acquired the Vivitar brand in August of 2008. Vivitar digital cameras and accessories are available at Target, Staples, Wal-Mart, RadioShack, K-mart and many other major retailers. For additional information, please visit www.vivitar.com.

Vivitar's ViviCam F540 digital camera. Photo provided by Vivitar.

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About Vivitar®
Vivitar® is a leading brand of digital photographic and entertainment products, offering a complete line of photographic products including digital cameras, digital video recorders, digital display devices and all related accessories.

For over 70 years, Vivitar has cultivated a rich heritage of photographic product development and imaging technology innovation.

The ViviCam series of digital cameras is one of the broadest product lines of digital cameras on the market today with features and performance designed to satisfy every level of photographer from novice to professional. Vivitar offers digital cameras from 5-14-megapixels.

With offices in the UK, United States, Latin America, Canada and Hong Kong, Vivitar enjoys a global reach. Vivitar products are distributed worldwide through a wide variety of retailers. www.vivitar.com

Vivitar's ViviCam T026 digital camera. Photo provided by Vivitar.