CES 2011 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Alereon and Spectec Announce SD CameraJet™ Wireless Ultrawideband Solution


SD and dongle faster than a wire for transferring and streaming media from mobile devices

LAS VEGAS -- (BUSINESS WIRE) -- Alereon, Inc., the technology leader for Ultra Wideband (UWB) ECMA solutions, and Spectec Computer Co. Ltd. a leading provider of SDIO solutions for mobile devices today announced the availability of the Spectec CameraJet™ Wireless Solution that brings new levels of speed and connectivity to the transfer of media from mobile devices. The Spectec solution consists of the SDU-7200 Wi-Jet SD card and the SDU-7500 Wi-Jet USB dongle. Both are powered by the Alereon ECMA and ISO standard AL6000 Ultra Wideband chipset.

The Spectec Wireless CameraJet™ solution is designed to allow digital still camera (DSC) and digital video camcorders (DVC) to quickly and easily wirelessly connect to HDTVs, PCs, digital media adapters and mass storage devices to transfer and view pictures or stream videos without removing the media. Spectec’s innovative design includes a dual-port FLASH memory controller and SD host/device controller which allow the UWB system to access and wirelessly transmit media directly from FLASH memory without using the camera’s processor. Set up is easy; simply insert the SD card into the DSC or DVC SD card slot, plug a small USB dongle in the PC or hard drive and it’s ready to go.

“One of the biggest bottlenecks in our new mobile world is moving and viewing data from mobile devices,” said Eric Broockman, Alereon’s CEO. “Spectec’s innovative SD technology provides the ability to combine the on-chip FLASH controller and the SD host/device controller on a single SD card.”

“We have been looking for an ideal wireless technology to provide users with a fast and simple way to get their media from their mobile devices either to their hard drives or to their personal computers,” said S.T Joung, General Manager of Spectec. “The Alereon solution is fast, easy to use, requires no drivers and gives us superior performance vs. WiFi. For consumers this is a great way to finally wirelessly access your media.”

Availability
The Spectec CameraJet™ solution is sampling now with production in February 2011.

See the CameraJet™ solution at CES in Spectec’s booth in the Las Vegas Convention Center South Hall 4, booth #35164 or by appointment at Alereon’s booth in South Hall 2 (#MP25155).

About Alereon, Inc.
Alereon, Inc. is a fabless semiconductor company using industry standard Ultra Wideband (UWB) radio technology to develop low-power, blazing fast wireless solutions ideal for connecting media rich products and displays. Our mission is to enable consumers to simply and wirelessly stream real-time video and data from consumer electronics to HDTVs, monitors and laptops. For additional information, please visit www.alereon.com.

About Spectec Computer Co.
Spectec Computer Co., a leading supplier of SDIO products, specializes in the design and manufacture of tiny sized wireless cards to add connectivity to hand-held devices to enrich daily mobile life.

CameraJet™ is a trademark of Alereon, Inc.


(First posted on Monday, January 3, 2011 at 12:55 EST)

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