Fun at Your Fingertips with new 3” Touch screen LCD and Dual Direction GUI

Valhalla, N.Y., January 5, 2011 – FUJIFILM North America Corporation today announced the FinePix Z90 digital camera, the latest addition to the sleek and stylish range of Z-series compact cameras that features a large 3” High Resolution Resistive Touch screen LCD, a 14-MegaPixel CCD sensor, with a FUJINON 5x wide angle refractive optical zoom lens (28mm equivalent) for added range and flexibility. The FinePix Z90’s impressive features also include one-touch 720p HD movie capture, an intuitive Dual Direction GUI that allows for easy navigating, and “tap and shoot” capabilities for images and videos. The Z90 also has tagging with automatic upload functions to YouTube and Facebook.

“The new FinePix Z90 offers a wide touch screen LCD that allows for the innovative tap and shoot feature,” said David Troy, director of marketing, Digital Cameras, Electronics Imaging Division, FUJIFILM North America Corporation. “When you add in the sleek design and colors, plus movie editing and sequential HD movie capture, this camera is great for people who want a technology rich digital camera that also looks good.”

Chic Design
The FinePix Z90 features a slim metal chassis and a chic horizontal sliding lens barrier. At only 17.5mm* thin, the FinePix Z90 is ultra-portable and can easily be slipped into a handbag or jeans pocket. It is available in a choice of five stylish colors: matte black, red, blue, pink and purple.

Easy Web Uploads
Sharing photos online has become an everyday activity for many people, so Fujifilm includes the Facebook/YouTube Automatic Upload featurethat makes for quicker and easier modes of posting photos/videos on social networking sites. This feature allows users to identify and tag a photo for Facebook or YouTube upload. Once the camera is connected to a PC and MyFinePix Studio software is launched, all marked photos or movies will upload directly to Facebook or YouTube at the press of a button.

HD Capability
With 720p HD movie capture, the FinePix Z90 captures vivid images that can be played back in beautiful detail on your HDTV. In addition, the FinePix Z90’s one-touch movie button makes it simple to create your own movie clips, with sequential capture, letting you start and stop in a single movie clip. The Movie Edit feature allows users to add personalized finishing touches to footage with in-camera editing, and the camera also lets users add special effects to their photos including color tones, contrasts and brightness changes, Diagonal Crop, Collage and Face Mosaic. With the optional HD Player accessory kit, with wireless remote control (HDMI cable not included), families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Additional Features
The FinePix Z90 also has the following noteworthy features:

• Tap and Shoot: Provides the ability for one touch focus and shooting for easy photo taking. After the user taps the focal point of choice for the shooting scene on the LCD display, the camera automatically sets the appropriate focus and functions, and then releases the shutter for optimal one touch picture taking.

• Digital Image Stabilization: Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.

• Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene-type and shooting conditions and optimizes the camera settings accordingly.

• Face Detection and Automatic Red-eye Removal:To provide perfectly exposed and focused portrait shots, the FinePix Z90 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

• i-Flash Intelligent Flash: Offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. 　　

• Motion Panorama Mode: Automatically stitches up to three shots to create a panoramic picture

• Playback Capabilities: Offers a variety of playback features for easy and immediate sharing such as the widescreen LCD in HD, slide show, sort, edit and search features, plus Dual Image Display that splits the screen in various ways to view multiple images at once.

The FinePix Z90 will be available in mid-January 2011 at a retail price of $169.95.

*As measured at its thinnest chassis point

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 93 yen to the dollar.

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