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's EXILIM EX-ZS5 digital camera. Photo provided by Casio America Inc. Casio ZS10, ZS5: Two new entry-level compacts
By Michael R. Tomkins, The Imaging Resource
(Wednesday, January 5, 2011 - 16:30 EST)

Casio Computer Co. Ltd. has today announced two closely-related entry-level compact digital cameras for the Consumer Electronics Show in Las Vegas -- the Casio ZS5 and Casio ZS10.

The Exilim ZS5 and ZS10 are very closely related, although their bodies aren't quite identical. The ZS5's body adds a subtle grip that's absent from that of the EXILIM ZS10. Both cameras have 14 megapixel resolution, and 5x optical lenses. It's not the same lens on both models, however. The Casio Exilim ZS10's actual focal length range is just ever so slightly wider, although both cameras carry the same 35mm-equivalent focal range of a useful 26mm wide angle to a moderate 130mm telephoto. The Casio Exilim ZS5's lens is brighter at wide angle, with a maximum aperture of f/2.8, versus the f/3.2 maximum of the ZS10. Both cameras have a rather dim f/6.5 maximum aperture at telephoto, however.

On both models, images and movies are framed and reviewed on a 2.7-inch LCD display. The Casio EX-ZS5 is limited to recording standard definition video, while the Casio EX-ZS10 is high definition-capable. Both cameras ship from March 2011, with the Casio EXILIM EX-ZS5 priced at around US$100, and the Casio EXILIM EX-ZS10 priced at about US$120. For more details, read our Casio ZS5 preview and Casio ZS10 preview.

Casio EXILIM EX-ZS5
Casio's EXILIM EX-ZS5 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
General
Camera TypeUltra Compact
ManufacturerCasio
Model NumberNorth America: EX-ZS5
Planned Price$100
Planned AvailabilityMarch 2011
Image Capture
Sensor TypeCCD
Approx. 0.43 in. diagonal
14.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4320 x 3240 (14.0 megapixels)
4320 x 2880 (12.4 megapixels)
4320 x 2432 (10.5 megapixels)
3648 x 2736 (10.0 megapixels)
2816 x 2112 (5.9 megapixels)
2048 x 1536 (3.1 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
ViewfinderNo
LCD2.7 in. diagonal
Lens
Lens TypeExilim Wide Optical
5x optical zoom
Focal Length4.7 - 23.5mm (actual)
26 - 130mm (35mm equivalent)
Aperture Rangef/2.8 - ?? (wide) / f/6.5 - ?? (tele)
Focusing SystemContrast detection.
Does not have AF assist lamp
Exposure
Exposure ModesProgram
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor
Creative
Scene Modes23 "Best Shot" scene modes
Storage
Recording MediumSD/MMC including SDHC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG
Connectivity
ComputerUSB 2.0 High Speed
Power
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
SoftwareCasio CD-ROM
Battery / Charger1 x Proprietary Lithium-ion rechargeable battery and charger
Other
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Notes23 "BEST SHOT" scene modes, VGA movies, USB charging. Available in black, silver, orange and pink.
More Photos
Casio's EXILIM EX-ZS5 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's EXILIM EX-ZS5 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's EXILIM EX-ZS5 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
 

Casio EXILIM EX-ZS10
Casio's EXILIM EX-ZS10 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
General
Camera TypeUltra Compact
ManufacturerCasio
Model NumberNorth America: EX-ZS10
Planned Price$120
Planned AvailabilityMarch 2011
Image Capture
Sensor TypeCCD
Approx. 0.43 in. diagonal
14.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4320 x 3240 (14.0 megapixels)
4320 x 2880 (12.4 megapixels)
4320 x 2432 (10.5 megapixels)
3648 x 2736 (10.0 megapixels)
2816 x 2112 (5.9 megapixels)
2048 x 1536 (3.1 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
ViewfinderNo
LCD2.7 in. diagonal
Lens
Lens TypeExilim Wide Optical
5x optical zoom
Focal Length4.6 - 23.0mm (actual)
26 - 130mm (35mm equivalent)
Aperture Rangef/3.2 - ?? (wide) / f/6.5 - ?? (tele)
Focusing SystemContrast detection.
Does not have AF assist lamp
Exposure
Exposure ModesProgram
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor
Creative
Scene Modes23 "Best Shot" scene modes
Storage
Recording MediumSD/MMC including SDHC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File Syst m (DCF)
File FormatJPEG
Connectivity
ComputerUSB 2.0 High Speed
Power
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary
Product Bundle
SoftwareCasio CD-ROM
Battery / Charger1 x Proprietary Lithium-ion rechargeable battery and charger
Other
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Notes23 "BEST SHOT" scene modes, 720p HD movies, USB charging. Available in black, silver, red, pink and blue.
More Photos
Casio's EXILIM EX-ZS10 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's EXILIM EX-ZS10 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's EXILIM EX-ZS10 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's EXILIM EX-ZS10 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's EXILIM EX-ZS10 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's EXILIM EX-ZS10 digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
 

Original Source Press Release:

Casio Targets Entry-Level Shooters With Two New Exilim® Models

The New EX-ZS10 and EX-ZS5 Offer High-Performance Features at Competitive Price Points

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the stylish and compact EX-ZS10 and EX-ZS5, two new models which join the company’s growing EXILIM® family of digital cameras. Competitively priced at $119.99 and $99.99 respectively, the new EX-ZS10 and EX-ZS5 offer a number of high-performance features which are typically not found in entry-level compact digital cameras, including 14.1 megapixel resolution and 26mm wide-angle lenses with generous 5x optical zooms. What’s more is that with the EX-ZS10, users can record their memories in high‑definition as the camera offers 720p HD video. The EX-ZS5 features VGA video recording at a resolution of 640x480.

“Because of their price points, consumers don’t expect much from entry-level compact cameras,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “It’s an unfortunate mindset that Casio is looking to break with the new EX-ZS10 and EX‑ZS5. With their 14.1 megapixel sensors, high-performance lenses and array of shooting modes, the EX‑ZS10 and EX-ZS5 will deliver tremendous value to consumers and an overall digital imaging experience that’s far from entry-level.”

Simple Operation
The EX-ZS10 and EX-ZS5 offer a variety of shooting modes for consumers which they can leverage to help capture stunning images with ease. Included with each is Casio’s BEST SHOT technology, which puts 23 scene modes at the user’s fingertips, each of which are designed to help users capture a wide range of subjects in just about any environment to produce the best images possible. Users will also benefit from helpful images and descriptions which accompany each mode and give a detailed explanation of when to use them and what each will provide in regard to results.

In addition, the EX-ZS10 and EX-ZS5 feature large 2.7-inch LCD screens as well as USB charging, which gives users the ability to recharge the battery in camera while connected to a computer or using the supplied AC adapter.

The EX-ZS10 will be available in black, silver, red, pink and blue, and will ship in March 2011 for $119.99. The EX-ZS5 will be available in black, silver, orange and pink, and will ship in March 2011 for $99.99

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casiousa.com or http://pressroom.exilim.casio.com.

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