Next-Generation Flash Media, Readers and Adapters Deliver the Total Solution

COLOGNE, Germany--(BUSINESS WIRE)--Sept. 20, 2002-- SimpleTech, Inc. (Nasdaq:STEC - News), a leading provider of flash-based storage and custom and standard memory solutions, is demonstrating the latest innovations in digital convergence technology targeted to the fast-growing market of high-end digital cameras and imaging accessories.

The Bonzai USB Mini-Drive, measuring just 2.5" x 1.3" x .25" (LWD), is the latest trend in data storage, transport and transfer, fitting easily into a pocket, purse or briefcase, and storing up to 512MB of data. Bonzai -- the smallest removable flash storage solution on the market today -- stores more information than floppy disks, eliminates the need for an external drive, and is more convenient than burning CDs. Bonzai plugs directly into a PC or Macintosh 1.1 USB port for fast file transfer at 1.5MB/sec. Also, the SD or MultiMediaCard(TM) (MMC) inside Bonzai be removed and inserted directly into a compatible digital camera, video recorder, or other digital device for easy file sharing. Storage capacity is expandable by simply upgrading Bonzai's flash card.

SimpleTech's 512MB SD Memory Card is next-generation flash storage, combining fast data transfer rates of 10MB/sec. and high capacity in a slim, compact design, making it the ideal solution for SD-compatible digital cameras, video recorders, digital projectors and photo printers.

The FlashLink(TM) All-in-One USB Reader and the FlashLink 4-in-One PC Card Adapter from SimpleTech offer users the ultimate in flexibility and convenience for data download and file sharing between multiple types of flash cards, and PC and Macintosh computers. The All-in-One Reader supports the most popular flash media formats, including SmartMedia, SD, MMC, Memory Stick, Type I/Type II CompactFlash(TM) and IBM MicroDrive. The All-in-One's USB interface provides high-speed data access between flash cards, or between the card and the computer hard drive.

The 4-in-One PC Card Adapter supports SmartMedia, SD, MMC and Memory Stick flash formats via a single card slot. Incorporating commands and controllers for the four different types of flash media into a single, compact PCMCIA Type II card format, the 4-in-One fits into the slot on a Notebook PC or Macintosh PowerBook, and is recognized as a removable drive when the flash media is inserted.

"SimpleTech is the total solutions provider of choice, offering the highest capacities, cross-platform compatibility, and plug-and-play convenience," said David Abbott, flash product manager for SimpleTech. "Our flash media and readers deliver powerful, flexible, reliable solutions to professionals, enthusiasts and consumers who use digital cameras and imaging accessories."

SimpleTech, Inc. is a technology solutions provider offering products based on DRAM, SRAM and Flash memory technologies. Headquartered in Santa Ana, California, the company is a leader in the design, development, manufacturing and marketing of custom and standard memory solutions. For information, visit the company's web site at www.simpletech.com.

This release may contain forward-looking statements that involve risks and uncertainties, including, but not limited to, statements concerning the market and technical performance of SimpleTech's product lines of USB Mini-Drives, Secure Digital memory cards, FlashLink(TM) USB Readers, or FlashLink(TM) 4-in-One PC Card Adapters. Actual results may differ materially from the results predicted. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" in filings with the Securities and Exchange Commission made from time to time by SimpleTech, including its Annual Reports on Form 10-K, its quarterly reports on Form 10-Q, and its current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the following risks: SimpleTech's USB Mini-Drive, Secure Digital memory cards, FlashLink All-in-One USB Readers or FlashLink 4-in-One PC Card Adapters may not perform in the manner anticipated and customer demand for such products may not grow as projected. SimpleTech undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events.