Camera technology enhancements provide consumers with long lasting photographic capability

MELVILLE, NY (August 24, 2006) - Nikon is redefining the phrase “user-friendly” with its latest addition to the COOLPIX family of digital cameras, the L6. In addition to having 6.0 megapixels, an incredible, bright 2.5 inch LCD screen and Nikon’s In-Camera Image Innovations, the L6 can take an unprecedented 1,000 pictures on a single set of the included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.

“ Nikon’s new COOLPIX L6 and its partnership with Energizer represent a continued dedication to improve the photography experience for the consumer,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. With the L6, you may never have to worry about missing valuable photo opportunities again because the camera is always ready.”

In addition to having ground breaking battery life, the COOLPIX L6 offers a higher light sensitivity, up to ISO 800, than many conventional compact digital cameras, allowing the user to shoot pictures in a lower light without having to worry about their pictures being dark or blurry. The L6 has a higher shutter speed option for freezing time and capturing fast-moving subjects. In addition to these innovations, the camera boasts 6.0 megapixels for generating beautiful prints and a 3x optical Zoom-Nikkor glass lens for creative freedom and an incredible, bright 2.5 LCD screen for effortless composition and display.

Like every camera in the COOLPIX family, the L6 is equipped with Nikon’s In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation automatically corrects images with insufficient light. Furthermore, the L6 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition to these features, the L6 has 15 scene modes, which simplify picture taking by automatically programming the camera’s settings for great pictures in a variety of locations. Other features include color options for adding different color effects to your pictures, a date counter which visually records the number of days until a special occasion, and several white balance choices. Included with the L6 is a complimentary copy of PictureProject, Nikon’s imaging software for organizing, editing and sharing pictures.

The COOLPIX L6 offers 23 MB of internal memory and is compatible with an array of SD memory cards. The L6 uses PictBridge to easily connect to compatible printers.

The COOLPIX L6 will be available in stores September 2006 with an MSRP of $199.95. For more information about the L6 and the full line of COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

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