The COOLPIX S7c Touts Stunning Style, Enhanced Image Quality and E-mail Picture Sharing Technology

MELVILLE, NY (August 24, 2006) – Nikon today announced a stylish and edgy new addition to the Nikon COOLPIX Style Series of digital cameras. The new COOLPIX S7c combines high-quality imaging performance and style with impressive new photo sharing technology to make the S7c the most technologically advanced compact digital camera that Nikon has ever released. The S7c is a slim, sophisticated point-and-shoot camera, which packs good looks and great performance into compact dimensions, while offering the advantage of Vibration Reduction and Nikon innovations for in-camera image editing. The COOLPIX S7c camera includes 7.1 effective megapixels and 3x Zoom-Nikkor ED glass lens.

“The COOLPIX S7c is going to be a top choice for anyone looking for a camera that successfully unites style and technology seamlessly together,” says Bill Giordano, General Manager Marketing COOLPIX for Nikon Inc. “The COOLPIX S7c customer wants a camera that looks good enough to take with them, capture images wherever they go and share those images with their friends.”

Nikon is making it easier than ever to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF*, which can automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. In addition, the S7c is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Satisfying shooting is made easier still with a choice of 15 Scene modes.

The COOLPIX S7c can capture everything from wide-open landscapes to tight portraits with outstanding clarity and true-to-life color. And because it features a huge, bright 3.0-inch LCD monitor with an uncommonly wide 170-degree viewing angle, it facilitates easier composition and high-quality playback anywhere. What’s more, the COOLPIX S7c offers Vibration Reduction (VR) capabilities that can compensate for camera shake to realize sharper, clearer results. The all new Anti-shake mode can automatically activate electronic VR and Best Shot Selector (BSS) that selects the sharpest image from up to ten sequential shots, while simultaneously setting the optimal ISO for steady results. Nikon added a High-Sensitivity mode in order to make the most of the camera’s exceptionally high light sensitivity by choosing the optimal setting up to ISO 1600 for the shooting of fast-moving subjects or sharper results in lower light.

Extending the enjoyment beyond shooting, the COOLPIX S7c offers Pictmotion, a function that lets users select their favorite images and movies as well as music** and visual styles ready for the COOLPIX S7c to combine them automatically in-camera to produce audiovisual shows that can be enjoyed anywhere on the huge built-in LCD. Furthermore, the COOLPIX S7c features a new Stop-Motion movie function that lets users create fun animated movies.

With the incorporation of a Rotary Multi Selector, users can easily scroll their way through the newly designed menu system or breeze through picture playback at up to 10 frames per second. For added in camera assistance, Nikon created a Help button, which is now standard on all Nikon’s new COOLPIX cameras. This component provides easy-to-understand explanations for functions on the main menu.

With built-in Wi-Fi the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables photographers to send pictures from the camera’s memory to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it is captured. Wireless printing sends images directly to the printer for printing on a PictBridge-compatible printer***.

In a first for COOLPIX, the COOLPIX S7c is now compatible with Nikon’s all-new COOLPIX CONNECT service that lets users take pictures and then e-mail them to friends across the world in mere seconds. Just take the shots, select recipients from the in-camera address list (up to 30 addresses may be entered) and send them straight from the camera’s built-in Wi-Fi to a local wireless network**. COOLPIX CONNECT is compatible with most open domestic Wi-Fi access points throughout the world and with T-Mobile™ Hotspots in the U.S.A. ****

Every Nikon COOLPIX S7c includes one year of complimentary T-Mobile Hotspot Wi-Fi service (for digital cameras) and the opportunity to connect in over 7,000 U.S. locations.

The service enables a total of up to 50MB of images to be sent to the Nikon COOLPIX Connect server and stored there for up to two weeks. It also sends an email to each specified recipient with a thumbnail and a link to the page, allowing users to invite friends and family members to view the images right away, and download the images to their own computer or enjoy them as a slideshow.

The COOLPIX S7c will be available nationwide in September 2006. The S7c has an MSRP of $349.95. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

* Face-recognition capability may be limited in some shooting conditions.
** Via PictureProject.
*** Requires optionally available Wireless Printer Adapter PD-10.
**** COOLPIX CONNECT is compatible with most domestic Wi-Fi access points throughout the world and with T-Mobile Hotspots in the U.S.A. T-Mobile Hotspots can be used free of charge for the first year.
T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG.  © 2006 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

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