New compact camera delivers style and substance in an ultra portable package at an affordable price

MELVILLE, NY (August 24, 2006)-Nikon is pleased to introduce the latest addition to its Style series of digital cameras, the COOLPIX S9. The embodiment of fun, function and fashion, the S9 boasts 6.1 megapixels, an easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x Zoom-Nikkor ED glass lens ensuring sharpness with creative freedom, and a 2.5 inch LCD screen for effortless image composition and display. In addition, Nikon’s In-Camera Image Innovations ease the picture-taking process.

“ Aimed at the style-savvy consumer who wants a fashionable camera at an exceptional price, the S9 blends beautiful aesthetic attributes and advanced imaging technology”, says Bill Giordano, General Manager of Marketing COOLPIX for Nikon, Inc. “The S9’s sleek design paired with its ability to take sharp, beautiful pictures allows consumers to capture their memories in style.

Available for the first time in a COOLPIX camera, the S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object they want to animate, take a picture, re-position the object and photograph again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

For ease of use, the COOLPIX S9 is equipped with a One-Touch Portrait Button, which activates Nikon’s In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S9 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series.

Similar to other COOLPIX cameras, the S9 has 15 scene modes, 4 with scene assist that automatically program cameras settings such as flash and focus for great pictures in a variety of locations and situations.

The S9 features a Date Counter, which provides a visual in-camera countdown to a special occasion as well as a Time Zone function that allows the setting of multiple time zones for easy image sorting after traveling.

The COOLPIX S9 successfully packs all of these features into an ultra-slim, compact metal body. The camera’s wave surface body is pleasing to the hand as well as to the eyes as it is comfortable to hold and ultra-portable.

For transferring pictures to computers and other peripherals, the S9 is USB compatible. The camera utilizes a rechargeable EN-EL8 Li-on battery and can take up to 190 shots on a single charge. For storage, the S9 has 24MB of internal memory and is SD memory card-compatible. The S9 comes with Nikon’s PictureProject Software for the importing, editing and organization of images.

The COOLPIX S9 will be available in stores, September 2006 with an MSRP of $249.95. For more information about the S9 and the full line of COOLPIX cameras, please visit www.nikondigital.com.

* Face-recognition capability may be limited in some shooting conditions

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.