18/09/2006 - In keeping with the Hasselblad philosophy of developing products of outstanding quality that are ahead of their time, and to celebrate the 100th anniversary of Victor Hasselblad�s birth, Hasselblad is launching at photokina (Hall 2.1, Stand A020/B029 and B020/B028) a truly innovative publication for professional photographers - VICTOR by Hasselblad. By showcasing the work of selected photographers and describing how they capture their best images, VICTOR by Hasselblad hopes to inspire the current and next generations of professional photographers to new levels of digital photographic excellence.

Setting a new standard in photographic magazines, VICTOR by Hasselblad will be published quarterly in print with an online presence (www.victorbyhasselblad.com - goes live on the 26th September) that will be refreshed monthly. The new publication will succeed Hasselblad�s long-running, in-house magazine, FORUM, and will contain a unique mix of exciting and inspirational content for photographers, who have already invested in or are considering investing in Hasselblad�s digital photographic equipment. A glossy, high quality, 60 page magazine in a large (12� x 15� or 30cm x 38cm), �coffee table� type format, VICTOR by Hasselblad will be available at a cost of 13 Euros/$16 US per issue (although the first issue will be sold at photokina at a special price of 10 Euros), or at an annual subscription price of 39 Euros/$49 US.

Adopting a fresh editorial approach and exceeding the image and production quality of any publication previously associated with Hasselblad, the magazine will demonstrate the outstanding photographic results that can be achieved from a Hasselblad in the hands of an experienced professional. Combining stunning photography with fascinating and insightful interviews and informative technical articles, each 60 page issue will follow a specific theme - reflected in the issue title � and will contain the following sections:

• Emerging Technologies � Examines pioneering photographic technologies and trends and their potential benefits to your business
• Digital Workflow � Well-known professional photographers give their views on the various components of the digital workflow, e.g. color management, security, calibration
• Technique � Reports (including via podcasts and streaming media) on the latest photographic techniques and the Hasselblad technology, such as IAA and DAC, that underpins them
• Photoscene � A major section devoted to the photographic zeitgeist � events, locations, lifestyles, art, and trendsetting photography and photo production