26/09/2006 - As part of the 100th anniversary celebrations to mark the birth of its founder, who knew that great camera systems should remove the barriers between great photographers and great photographs, Hasselblad is offering photographers from around the world the chance to win key products from its stable of high-end photographic solutions, while at the same time inviting them to influence the future of photography.

The Hasselblad Anniversary Campaign honors the methods of Victor Hasselblad himself, who listened carefully to the advice and needs of photographers, because he knew that great cameras should be designed to suit their specific needs. In the same vein, Hasselblad's anniversary campaign, an innovative way for the company to communicate with photographers, encourages photographers to provide their opinion and insight on the challenges and opportunities facing the photographer of tomorrow. As a result, Hasselblad will use the feedback from photographers for technological improvements and developments to ensure its products remain at the cutting edge of high-end photography and exceed the needs of its customers.

For the chance to win either a superb new Hasselblad H3D or a limited edition Hasselblad 503CWD camera, photographers can enter the Hasselblad Anniversary Quiz at www.hasselblad.com/anniversary. The quiz, which comprises four rounds running from 26th September to 27th November, is based around Peter, a young talented photographer, who has just been hired by the studio in which you also work, to shoot the photographs for a cookery book to be published by a famous chef. In each of the four rounds, Peter is given a photographic assignment related to different parts of the book. By answering Peter's questions, entrants will be given a chance to win one of the great Hasselblad cameras that Peter uses in the photo shoots.

The prize for the first round of the competition is a Hasselblad H3D-22 camera, the 22 megapixel version of Hasselblad's new H3D, the world's first 48mm full-frame DSLR camera system. Built around a brand new digital camera engine, the H3D takes photographic flexibility and image quality to new levels, as yet unseen in any combination of medium format camera and digital backs or in 35mm DSLRs. The prize also includes Hasselblad's new waist-level viewfinder, offering a choice of viewfinders - eye- or waist-level - and even greater flexibility for the professional photographer.

The second round prize is another Hasselblad H3D-22 camera, but this camera comes with Hasselblad's new 28mm HCD lens, the world's first 28mm wide angle lens for a 48mm DSLR camera system.

Participating in the third round of the competition gives photographers a chance to win a Hasselblad 503CWD camera, which was developed specifically to celebrate the 100th anniversary of Victor Hasselblad's birth and produced in a limited edition series of only 500. Custom built around the classic Hasselblad 503 camera with its range of high-performance, central shutter based lenses, the 503CWD includes the addition of a high-end 16 megapixel back with a sensor that is 50% larger than full frame 35mm DSLRs.

Entrants who have taken part in all of the first three rounds then have the opportunity to participate in the fourth round and be eligible to win the special grand prize - an H3D-39 camera, which offers an unsurpassed 39 megapixels on the largest image sensor currently available in digital photography, delivers outstanding digital performance and image quality, and takes full advantage of the virtues of medium format photography.

Commenting on Hasselblad's Global Anniversary Dialogue Campaign, Chief Executive Officer, Christian Poulsen, says: "Given Victor Hasselblad's burning passion for photography and deep understanding of photographic tools, he was very much aware that cameras should spring from a photographer's needs, not from an engineer's. This campaign continues our tradition of incorporating the ideas and opinions of photographers into our product development and underscores the high level at which we value such feedback."

The full list of Hasselblad prizes offered is as follows:
1st round: A Hasselblad H3D-22 camera including waist-level viewfinder
2nd round: A Hasselblad H3D-22 camera including 28mm lens
3rd round: A Hasselblad 503CWD Anniversary camera
4th round: A Hasselblad H3D-39

For a chance to win one of the products above and to receive offers on Hasselblad photo equipment, please complete the online questionnaire at:
www.hasselblad.com/anniversary