[September 28th, 2006 - Cologne, Germany] To meet the demand for faster speeds and increased memory capacities for high performance photographic applications, MICRODIA Ltd. (MICRODIA)*, a world leader in advanced digital media technologies, today announced the addition of a new ultra-fast line of flash memory cards, XTRAPRO II, to its series of NAND Flash-based cards for professional photographers.

With breakthrough speeds of 300X and capable of achieving maximum read/write speeds of 45.0 megabytes (MB)/second, XTRAPRO II provides the world's fastest flash memory technology to date.

Developed by MICRODIA, the new XTRAPRO II series offer high-speed, high-capacity storage cards targeted to professional photographers for use with Digital Single-Lens Reflex (DSLR) cameras, as well as other high performance applications such as MP3 music players, PDAs and other digital devices using flash memory cards. MICRODIA's leading technology successfully combines high speed, high capacity and high durability into one single product in order to fulfill the demanding performance needs of fast-paced applications such as continuous burst and photojournalism.

MICRODIA's ultra high speed XTRAPRO II cards are based on Single Level Cell (SLC) NAND Flash technology, which stores one bit per cell, and utilize an optimized controller combined with large block NAND technology to achieve high data transfer rates. Compared to Multi Level Cell (MLC) NAND Flash technology, which allows each memory cell to store two bits of information, SLC NAND Flash technology provides excellent performance well suited for professional use especially those with demanding speed requirements.

The new XTRAPRO II series, along with MICRODIA's other product families including XTRA, XTRAPlus, and XTRAPRO complement MICRODIA's comprehensive series of solid state storage cards that include Compact Flash, SDHC, SD, SD+USB, miniSD, microSD, MMCplus, MMCmobile and MMCmicro form factors.

MICRODIA's professional XTRAPRO II series includes a wide variety of flash memory cards and capacities, all with maximum read/write speeds of 45.0MB/sec and capacities from 1MB to 16.0GB.

"The new XTRAPRO II series gives professional photographers exactly what they need in terms of speed and capacity," said Louis Leung, Executive Vice President at MICRODIA. "The latest high-end DSLR cameras have a continuous burst function to capture several frames per second, but limitations from the flash memory card can severely reduce this performance. With XTRAPRO II's ultra-fast read/write speeds, photographers can take full advantage of their camera's capabilities and store more RAW photos within fractions of a second."

With a solid commitment to R&D and continued technical advancements, MICRODIA will continue to play a major role in the professional photographic area.

About MICRODIA
MICRODIA is the world leading company in data storage media and wireless technologies, and earned a reputation for quality, reliability, technical excellence and innovation. The company has a full product line that focuses on flash memory, PMP and bluetooth devices. MICRODIA 's global coverage now expands to many corners of the world, including the Central and Eastern European regions. For additional flash memory-based storage product information, please visit MICRODIA's website at http://www.microdia.com.