New Technology Makes Its Way into Stylish S-Series

MELVILLE, NY (Aug. 7, 2008) -- Nikon Inc. today announced the chic Coolpix S710, a premium compact camera that not only masters the ease-of-use a compact camera offers, but also successfully incorporates many of the functions creative photographers demand from their traditional SLR cameras like Program, Aperture, Manual and Shutter priority modes. Further expanding the Style series of Coolpix cameras, the S710 features 14.5 megapixels of ultra-sharp resolution, the precision optics of a 3.6x Zoom-NIKKOR wide-angle glass lens and the contours and fine finish of a stainless steel body.

"With the S710, Nikon is further distinguishing itself as a leader in design and innovation," said Bill Giordano, general manager Marketing, Coolpix products for Nikon Inc. "The Coolpix S710 answers a consumer demand to offer familiar creative options available to digital Nikon SLR users in the compact, easy-to-use design of a Coolpix camera."

For sharp photos, the Coolpix S710 has four features to reduce image blur: full-time Optical VR Image Stabilization technology, which compensates for camera shake; a new Motion Detection feature, which automatically adjusts the camera to a higher ISO sensitivity setting and shutter speed, enabling the user to capture sharper images of moving subjects; Best Shot Selector, which snaps multiple frames and automatically selects the best one; and a high ISO range. The S710 leads the Coolpix S-series of cameras with outstanding ISO capabilities up to 12,800*, providing a superior range for low-light performance.

The S710 also provides users with creative options for composing and capturing life's varied moments, thanks to the addition of exposure modes and a new Scene Auto Selector Mode. Once only available to users of Nikon's SLR and Coolpix P-Series cameras, the S710 now offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes. The new S710 also includes Scene Auto Selector Mode, which automatically selects the right scene mode for the image you are shooting for trouble-free photography. The camera will select between six common scene modes: Close-up, Portrait, Landscape, Backlight, Night Portrait, and Night Landscape.

In line with previous Coolpix cameras, Nikon has incorporated user-friendly imaging innovations into the new S710 that are designed to make the photo-taking process fun and easy. These technologies, referred to as "Nikon In-Camera Innovations" include In-Camera Red-Eye Fix, D-Lighting, and Face Priority AF. In-Camera Red-Eye Fix automatically detects and corrects red eye, a common condition that occurs in flash photography. Nikon's new enhanced Face-Priority AF automatically finds and focuses on up to 12 faces within one frame. This feature also provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images.

For sharing and easy composing, the S710 features a huge, bright 3.0-inch LCD monitor with an anti-reflective coating and viewing angle of 170 degrees, easing the composition of photos, even in direct sunlight.

The new S710 camera is compatible with new high-capacity SDHC cards, and utilizes a new slim EN-EL12 rechargeable Li-ion battery. The S710 also comes bundled with the Coolpix Software Suite for editing, organizing and sharing images. The S710 will also be featuered in three new ultra-cool colors; Graphite Black, Deep Red, and Brilliant Silver.

The Nikon Coolpix S710 will be available nationwide beginning September 2008 at a MSRP of $379.95.** For more information about the S710 and other Coolpix cameras, visit www.nikonusa.com.

* ISO 6400 and 12,800 are available only for images of 3M (2048 x 1536) or smaller

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.