The PMA 2000 report
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Photo Marketing Association Show 2000
Day One - Wednesday, February 02, 2000

Day One News Highlights - (0:00 EST)
Highlights of today's PMA 2000 news stories include:



Sony to announce Mavica MVC-FD95? - (19:12 EST)
We received the following email from Danny Brenner over at the Digital Photography World website:

"I have just posted a single photo of the to be announced new Sony Mavica FD95. It's on the opening page of my web site and I have no further details.
--
Thank you,
Danny Brenner - Editor
Digital Photography World
http://www.brenner.co.il"

Thanks for the note and a very interesting photo, Danny!

Sony announces three new CyberShot cameras! - (19:08 EST)
Sony Japan has today announced three new CyberShot series digital cameras, according to the folks over at Steve's Digicams and the Digital Photography Review! (Sorry we took a while picking this story up, Mike has literally just walked into the hotel in Las Vegas, on three hours sleep!)

The new cameras are the CyberShot DSC-S30 (1/2.7" 1.6 megapixel), DSC-S50 (1/2.7" 2.1 megapixel) and DSC-S70 (1/1.8" 3.3 megapixel)... All three cameras feature the following:

 - 3x optical (34-102mm F2.0-2.5 equiv. on -S70,
   39-117mm F2.8-2.9 equiv. on -S30 and -S50) / 6x digital
   zoom lens (uses "newly developed interpolating
   technology" for smoother, more natural image; 37mm lens
   thread on -S30 and -S50, 52mm lens thread on -S70
 - Built-in intelligent flash
 - MemoryStick storage
 - USB connectivity
 - InfoLithium long life batteries
 - 12 bit Analog-Digital conversion for increased dynamic
   range
 - TIFF mode for non-compressed images
 - Selectable 4:3 or 3:2 image ratio
 - In-camera zoom/trim and resizing allows images to be
   cropped, blown up, and reduced to a smaller resolution
   without the need for a PC
 - Auto-orientation - camera knows when pictures are taken
   in landscape or portrait mode, and plays them back
   accordingly
In addition, the DSC-S50 and -S70 add an MPEG movie mode with up to 60 second movies, and the DSC-S70 adds Carl Zeiss Vario-Sonnar optics, an optical viewfinder, a programmable AE mode with adjustable shutter speed and aperture priority, MPEG High Quality Mode, which gives full frame playback on a standard TV and an increased frame rate of 16 fps, and a flash terminal for the optional HVL-F1000 flash which will be available in April for $120. It appears that pricing/availability in Japan is as follows:

 - DSC-S30: ¥63,000 (US$582), available 04/25/00
 - DSC-S50: ¥88,000 (US$813), available 04/15/00
 - DSC-S70; ¥113,000 (US$1044), available 03/25/00
For the full specifications of the three cameras, check out Phil Askey's Digital Photography Review coverage...

Olympus announces two new digicams, printer and batteries! - (10:24 EST)
Olympus America Inc. has today announced four new products in several press releases, including two new digital cameras! These are the Olympus D-360L digital camera, a 1.3 megapixel unit based on the existing D-340R, and the D-460 Zoom, also 1.3 megapixel and based on the existing D-450 Zoom...

Here's the full specs for both:

Olympus D-460 Zoom - click for a bigger picture!
Click for a bigger picture!


 - Olympus D-460 Zoom digital camera
 - Based on the Olympus D-450 Zoom
 - 1.3 megapixel CCD (up to 1280 x 960 pixel image size);
   image compression options expanded since its
   predecessor. 1280 x 960 TIFF, Low compression or
   Standard compression JPEG; 640 x 480 Low compression
   or Standard compression JPEG
 - 3x optical aspheric zoom lens, all-glass, 8 elements,
   F2.8; macro focusing down to eight inches; 2x digital
   zoom
 - Built-in 1.8-inch LCD display, improved since its
   predecessor with increased viewing angle and better
   visibility in bright light
 - SmartMedia storage (compatible with up to 32MB cards)
 - 5 mode pop-up intelligent flash (red-eye reduction,
   force-fill flash, automatic low-light and back-light
   mode, flash-off and slow-sync)
 - Serial and Video out connectivity
 - ISO 100, 200 and 400 ratings
 - 2 frames per second burst mode for up to 10 images in
   all quality modes
 - TTL focusing system
 - Auto white balance with 4 preset manual settings
 - Center weighted, Digital ESP matrix metering and spot
   metering with +/- 2EV exposure compensation in 1/2EV
   steps
 - Improved menus and function button as compared to its
   predecessor
 - 3x playback zoom feature and 16-thumbnail playback
   mode
 - DPOF compliant
 - Ability to display file names on the LCD screen
 - Direct printing to the Olympus P-330 Photo Printer
 - Two new long-lasting Olympus-branded long life CR-3V
   Lithium batteries, 8MB SmartMedia card, hand strap,
   Mac/PC serial cable, video cable, Adobe PhotoDeluxe,
   Enroute QuickStitch, Olympus Camedia Master Utility
   and instruction manuals bundled
 - Available this month at a price of $499
Olympus D-360L - click for a bigger picture!
Click for a bigger picture!


 - Olympus D-360L digital camera
 - Based on the Olympus D-340R
 - 1.3 megapixel CCD (up to 1280 x 960 pixel image size);
   1280 x 960 TIFF, Low compression or Standard
   compression JPEG; 640 x 480 Low compression or Standard
   compression JPEG
 - 5-element all glass coated aspheric 5.5mm F2.8 lens
   (equivalent to 36mm on a 35mm camera); 2x digital zoom
 - Built-in 1.8 inch LCD display
 - SmartMedia storage (compatible with up to 64MB cards)
 - 6-mode flash with Auto, Auto-S (red eye reduction),
   Off, Fill-in, Slow syncro, and Slow syncro with
   red-eye reduction modes
 - Serial (PC/Mac compatible) and Video out connectivity
 - ISO Automatic, 100, 200 and 400 ratings
 - 2 frames per second burst mode for up to 10 images
 - Auto white balance with 4 preset manual settings
 - Digital ESP matrix metering and spot metering with
   +/- 2EV exposure compensation in 1/2EV steps
 - Playback mode features 1 or 9 thumbnail viewing
 - Direct printing to the Olympus P-330 Photo Printer
 - DCF file number memory and photos reset options and
   DPOF printer compliant
 - 8MB SmartMedia card, 4 AA Alkaline batteries, strap,
   serial cable for PC, coupon for free Mac cable, video
   connection cable, instruction manuals, and Olympus
   Camedia Utility Software bundled with camera
 - Available this month at a price of $299
Also announced was a new photo printer, the P-330N:

 - Olympus P-330N Photo Printer
 - Dye sublimation type, 306 dpi resolution at 16.7
   million colors
 - Support for JPEG files up to 10MB and TIFF files up to
   20MB
 - DPOF compliant, capable of print queuing, selection of
   the number of prints and specific images, rotation and
   trimming directly from the camera.  Lamination, mirror
   output for t-shirt and gifts, multi-image output on 4,
   9 and 16-cut sheet, sharpness adjustment, and indexing
   are also available.
 - Reads SmartMedia cards with built-in SmartMedia slot
 - Video In/Out connectivity allows display of images on
   a TV, or frame grabbing from any VHS/DVD signal
 - Parallel connectivity for attaching to a PC, serial
   connectivity for a Mac
 - Acts as a PC SmartMedia reader via the parallel port
 - Prints 1, 4, 9 or 16 photos per 4" x 5.5" sheet in
   either three pass (faster/cheaper) or four pass (adds
   UV coat to lengthen image life) depending on ribbon
   cartridge.
 - 2 minutes per page in 24-bit color depth with 16.7
   million true colors
 - P-330N including the printer, photo paper and
   cartridge pack will cost $449; release date has not
   yet been announced
Finally, Olympus today announced its new CR-3V Manganese Dioxide Lithium batteries, which are compatible with two AA dry-cell batteries. Battery life of 2.75 times Lithium AA batteries, and 30 times that of Alkalines can be expected, and the batteries can be stored up to 5 years... Compatible with the C-460 Zoom and C-3030 Zoom, the CR-3V batteries are available immediately and have a suggested price of $9.95 each.