PMA, Orlando, Florida, February 10, 2001 -- Lexar Media (NSDQ: LEXR), a leading designer, developer and marketer of award-winning high-performance digital film and connectivity products for the digital photography market, is planning to release its 512MB Type I CompactFlash card in Summer 2001. Designed to meet the needs of the professional photographer, this will be Lexar's highest capacity card, which will offer enhanced image capabilities for the latest high-resolution megapixel digital cameras. It will compliment Lexar Media's existing 320MB and 256MB high capacity professional series digital film products.

"Lexar Media consistently seeks to break barriers when it comes to digital film," said John Reimer, Lexar's president and CEO. "Professional photographers have unique needs and with the introduction of higher megapixel digital cameras, the demands are greater than ever. We intend to provide them with ultra high capacity storage so they can shoot even more pictures with a single card."

The 512MB digital film card is being developed to complement the next generation of high-end, high-megapixel professional digital cameras and camera backs such as the Nikon D1X and the Kodak Professional DCS Pro Back, which generate file sizes up to 48MB per image. Typically, top professionals using high-end digital cameras also insist on flash memory-based digital film because of its reliability and performance over lower cost, but very fragile hard disk alternatives.

Reimer continued: "Lexar's leadership in the digital film market has helped pave the way for professional digital photographers to shoot the way they like, to get the pictures that build reputations and portfolios. We're proud to be a partner in their success."

About Lexar Media, Inc.
Lexar Media, Inc. is a leading designer, developer and marketer of award-winning digital film and connectivity products for the digital photography market. Lexar Media offers digital film in the most popular industry formats -- CompactFlash, Memory Stick, SmartMedia, PC Cards and MultiMediaCards. Lexar Media's connectivity products enable users to easily and quickly transfer images from digital film to a PC or Mac. To view, edit and share digital pictures, Shoot & Share software offers image browsing and editing capabilities. Printroom.com provides photo sharing via online albums and offers high quality photo processing of digital images for professional photographers and amateurs alike. To help people learn more about digital photography, Lexar Media launched SayCheese.com, an online community and educational site for digital photographers of all levels. Lexar Media's products and services aim to simplify digital photography to its most basic level: to take a photo from camera to computer to frame with only a few mouse clicks. Lexar Media is headquartered in Fremont, California and has offices in England and Japan. Information on Lexar can be obtained through its toll-free number 1-800-789-9418 or by accessing http://www.digitalfilm.com
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Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the planned launch of Lexar’s 512MB Type I CompactFlash card in Summer 2001and the anticipated benefits of this digital film card. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that Lexar must develop and introduce on a timely basis new products and services that are commercially accepted in order to compete effectively in its market, the growth and success of Lexar’s business depends, in part, on digital camera manufacturers continuing to develop and promote products that are able to take advantage of Lexar’s digital film products and Lexar’s business will not succeed unless the digital photography market continues to grow and is accepted by professional, commercial and consumer users. Readers should also refer to the risks and uncertainties described under the caption “Factors That May Affect Future Results and Market Price of Stock” in Lexar Media’s quarterly report on Form 10-Q for the quarter ended September 30, 2000, filed with the Securities and Exchange Commission. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.
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Lexar Media, Printroom.com, SayCheese.com, Shoot & Share and the Lexar logo are trademarks of Lexar Media, Inc.
Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.