New Service Offers Internet-based Turnkey Solution for Professional Photographers

ORLANDO, Fla., PMA Booth 3160, Feb. 10 /PRNewswire/ -- Printroom.com, a business unit of Lexar Media, Inc. (Nasdaq: LEXR - news), a leading designer, developer and marketer of award-winning digital film and connectivity products for the digital photography market, today announced the launch of Professional Studios to capitalize on growth opportunities servicing professional photographers and their customers. Printroom Professional Studios will enable event, corporate, wedding, sports and other pro photographers to create customized online galleries to sell prints directly to their customers at prices the photographer sets.

``Professional photographers are excited about using Printroom' Professional Studios to host online galleries,'' said Carlton Osborne, general manager and vice president of Printroom. ``They see tremendous value in being able to add an Internet-based studio to their business while leaving the e-commerce, printing and fulfillment to us.''

With Printroom' Professional Studios, professional photographers can display and offer for sale selected photos, while outsourcing Web-hosting, storage, e-commerce transactions, print processing, order fulfillment, customer support and sales reporting to Printroom. Photographers can create galleries within their Studio that are password-protected, copyright-protected.

Scott Audette, official photographer for the National Hockey League's Tampa Bay Lightning, comments on the new Professional Studios: ``With a Printroom Professional Studio, I can concentrate on taking great photographs and leave it to Printroom to handle the print side of my business. The Lightning does so many events on ice involving youth and adult hockey that I just realized I may be sitting on a gold mine-everyone wants pictures.''

``Until I discovered Printroom Professional Studios, I didn't have a convenient and economical way to allow my customers to buy prints. With a Printroom Professional Studio, my customers can now easily view their photos and buy the prints they want and have the prints shipped directly to their home from Printroom. I know I can count on Printroom to keep my customers satisfied because I have used Printroom for photofinishing in the past. I have found Printroom's print quality to be unsurpassed and their customer service to be prompt and courteous,'' said Audette.

``Unlike other companies that offer online services for the professional, a Printroom Professional Studio does not require photographers to belong to a certain association, adhere to certification guidelines or work for a service bureau or contract agency,'' said Osborne. ``Our target customer is a professional photographer with his own accounts who is looking to leverage digital photo processing, sales and fulfillment via the Internet.''

About Printroom.com

Printroom is an online destination for photo sharing and print processing. In-house labs process all images using silver-halide digital printing technology. Images are output to archival-quality photographic paper in glossy or matte finish. Printroom's new Professional Studios allow professional photographers to create password-protected, copyright-protected online galleries of memorable events, holiday parties, reunions, corporate functions, weddings and even sporting events. Professional photographers can upload images, set prices and let Printroom provide hosting, storage, proof management, e-commerce, print processing, order fulfillment, customer support and billing. Printroom is the official online photofinisher for the 2000 Miss America Pageant and the National Hockey League's Tampa Bay Lightning.

About Lexar Media, Inc.

Lexar Media, Inc. is a leading designer, developer and marketer of award-winning digital film and connectivity products for the digital photography market. Lexar Media offers digital film in the most popular industry formats-CompactFlash, Memory Stick, SmartMedia, PC Cards and MultiMediaCards. Lexar Media's connectivity products enable users to easily and quickly transfer images from digital film to a PC or Mac. To view, edit and share digital pictures, Shoot & Share software offers image browsing and editing capabilities. Printroom.com provides photo sharing via online albums and offers high quality photo processing of digital images for professional photographers and amateurs alike. To help people learn more about digital photography, Lexar Media launched SayCheese.com, an online community and educational site for digital photographers of all levels. Lexar Media's products and services aim to simplify digital photography to its most basic level: to take a photo from camera to computer to frame with only a few mouse clicks. Lexar Media is headquartered in Fremont, California and has offices in England and Japan. Information on Lexar can be obtained through its toll-free number 800-789-9418 or by accessing www.digitalfilm.com.

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to consumer demand for online photofinishing services and professional studios. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that there may not be customer demand for Internet photofinishing services, and the growth of Lexar's business depends in part on consumer acceptance of its recently introduced photofinishing services. Readers should also refer to the risks and uncertainties described under the caption ``Factors That May Affect Future Results and Market Price of Stock'' in Lexar Media's quarterly report on Form 10-Q for the quarter ended September 30, 2000, filed with the Securities and Exchange Commission. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.

NOTE: Lexar Media, Printroom.com, SayCheese.com, Shoot & Share and the Lexar logo are trademarks of Lexar Media, Inc. Lexar Media Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.

SOURCE: Lexar Media, Inc.