Samsung sampling industry's first 2Gb NAND Flash memory device Lexar Media to use Samsung 2Gb NAND Flash memory device in their 1GB CompactFlash digital film card Samsung 2Gb NAND Flash memory device available in dual-die package Samsung NAND Flash technology also available in 1Gb monolithic package Samsung industry's first to apply 0.12-micron technology to NAND Flash memory device

San Jose and Fremont, CA, February 25, 2002 -- Samsung Semiconductor, Inc., the world's leading memory supplier and Lexar Media, Inc. (Nasdaq: LEXR), the world leader in high-performance, USB-enabled CompactFlash digital film, today announce that Samsung has begun sampling the industry's first 2Gb NAND Flash memory devices to Lexar Media, Inc. Samsung's 2Gb NAND Flash memory devices will soon be deployed in Lexar Media's high capacity Professional Series CompactFlash cards including the 16X-speed 1GB CompactFlash, the industry's highest capacity CompactFlash card available to date.

Samsung has been a key supplier of Flash memory to Lexar Media for several years and the companies have a close working relationship. Both companies are driven by the mutual desire to develop Flash memory technology in as wide a range of configurations and densities as needed to meet the needs of the professional photography market.

"The digital photography marketplace has an insatiable demand for portable storage capacity," said Tom Quinn, Samsung Semiconductor, Inc.'s Vice President of Marketing. "Together, Samsung and Lexar Media will ensure that customers have the high-capacity NAND Flash memory components they need for future generations of digital imaging devices."

Samsung's new 2Gb NAND Flash memory device's enhanced data write speed enables digital photographs to be taken in faster sequence, making it ideal for Lexar Media's 1GB CompactFlash card application. The data write speed of Samsung's new 2Gb NAND Flash memory device is 70 percent faster than that of previous NAND Flash memory devices. The combination of advanced features including an expanded page program of 2 kilobytes, a block erase function of 128 kilobytes, a write-cache function, and a low, voltage (3.3V) operation, results in the fast data write speed of Samsung's 2Gb NAND Flash memory device.

"Now the digital marketplace has the high-capacity, high-speed, NAND Flash essential for next-generation portable digital imaging devices," said Eric Stang, President and CEO, Lexar Media, Inc. "The close Lexar Media and Samsung relationship allows us to collaborate to more finely integrate the capabilities of the controller and Flash memory. The new technology in the 2Gb chip will allow Lexar Media to deliver consumer products that are optimized for today's uses."

Samsung's new 2Gb NAND Flash memory device is the industry's first to utilize 0.12-micron process technology, a step ahead in shrink technology from the company's previous 0.15-micron process NAND Flash devices. No other company in the world uses such advanced shrink technology for NAND devices. Because of its smaller cell size, production cost per bit is drastically reduced. The combination of 0.12-micron process technology and the utilization of existing production lines greatly reduces manufacturing cost, enabling Samsung to produce the world's highest capacity, 2Gb NAND Flash memory device while remaining the industry's competitive price leader.

The world market for Flash memory was approximately US $1.2 billion for 2001. Samsung currently holds a 35 percent market share. According to Semico Research Corporation, the Flash memory market is expected to reach US $4.4 billion by 2003. Flash memory is the fastest growing segment of the semiconductor industry. Samsung plans to further develop its entire Flash memory product line, being first-to-market with new devices in an extensive range of configurations and densities.

About Samsung Semiconductor, Inc.

Samsung Semiconductor, Inc. is a wholly-owned US subsidiary of Samsung Electronics Co., Ltd. Headquartered in Seoul, Korea, Samsung Electronics is a mainstay of the global electronics industry. It is the world's leader in DRAM memory, SRAM memory, and TFT-LCD display products for industrial, mobile and desktop computing applications. Samsung Electronics is one of the world's largest semiconductor companies overall with a full line of semiconductor products including Flash memory, microprocessor and custom ASIC components. Samsung Semiconductor, Inc. is located in San Jose, California. For more information, please visit our website: http://www.samsungusa.com/semiconductors/

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq LEXR) is a leading designer, marketer and licensor of award-winning removable Flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. A digital storage innovator, Lexar Media, was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds more than 35 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1 (800) 789-9418 or visit www.digitalfilm.com.