New StyleCam Groove features 1.3 Mega Pixel resolution, 16MB built-in memory and ultra-thin, compact design

PMA, Las Vegas, March 2, 2003 - SiPix today announced a new 5-in-1 digital camera called the StyleCam Groove designed specifically for gadget lovers, digital imaging enthusiasts and anyone looking for an easy way to capture and share digital imagery.

SiPix will demonstrate the StyleCam Groove at the Photo Marketing Association conference, March 2-5, in Las Vegas, booth number A113. The 1.3 Mega Pixel camera captures still images, full motion video, high quality audio and works as both a PC camera and a video conferencing camera. It includes 16MB of built-in memory and will be available this month at major retail and e-commerce channels at a price of $69.99.

The StyleCam Groove captures as many as 155 digital still images. In MovieMode the camera records up to 55 seconds of full motion video and audio. The built-in microphone allows you to record up to 53 minutes of voice annotation, perfect for audio notes on your pictures or interviews. The super-slim camera also operates as a PC camera for recording live video or a video conferencing camera for Web chatting.

Built in to the StyleCam Groove is Picture ALIVE, a digital image processing technology that uses cutting-edge technology to dramatically enhance images delivering superior image quality. Picture ALIVE produces sharper, more vibrant images that look great and can be enlarged without significant loss of detail.

"The StyleCam Groove provides users with a versatile solution for almost any imaging application," said Marie Wesson, director of marketing for SiPix. "This camera does it all, giving users the ability to take great pictures, create cool video clips, record audio notes and narration and even communicate visually online - all at an extremely affordable price. We've also integrated Picture ALIVE, our proprietary image processing developed by our imaging scientists to deliver sharper, brighter images that are more editable and look great."

The StyleCam Groove comes bundled with easy-to-use photo and video software from ArcSoft giving users an experience that previously required thousands of dollars in digital darkroom equipment and software. PhotoImpression is ideal for editing, retouching and adding special effects to photos. VideoImpression creates video clips from still photos and edits AVI video so users can share creations with friends and family.