Write Acceleration Enters CompactFlash Cards for Photo Enthusiasts

Las Vegas, (PMA) March 2, 2003 - Lexar Media, Inc. (Nasdaq:LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, today announces 16X High-Speed Series CompactFlash in 128MB, 256MB and 512MB capacities. The cards feature Write Acceleration technology, which was previously available only in the Lexar Media Professional Series of CompactFlash. This introduction brings professional speed digital media to photo enthusiasts, at a consumer price point. 16X speed is capable of a minimum sustained write speed of 2.4MB/s, with 1X equal to 150Kb/s.

"We are pleased to bring Write Acceleration technology to our High-Speed Series line; with the speed advantage Write Acceleration enables, we wanted to make the technology available to photo enthusiasts and budget conscious professionals," said John Omvik, director, product marketing, Lexar Media. "Write Acceleration technology can also have a huge speed impact for consumers using our cards to shoot video."

Write Acceleration technology is the result of a Lexar Media proprietary high-speed flash memory controller and the cooperation of major digital camera manufacturers to increase write-speed performance by simplifying the way a camera and card talk to each other. With WA, the camera can transfer more data, which reduces the command overhead. A significant performance advantage can be seen in high-resolution cameras that produce large image files and the increase in write speed becomes even more noticeable when several images are shot in burst or continuous mode. Actual performance data will vary between cameras, resolution and shooting modes.

Lexar Media introduced Write Acceleration in its Professional Series CompactFlash cards in September 2002 and to date, three major camera manufactures are supporting the standard: Kodak, Nikon and Sanyo. Write Acceleration cards will function in a non-WA cameras, to the fullest capability of the camera and card.

Lexar Media 16X High Speed Series Write Acceleration cards will be sold exclusively at photo specialty stores, and 12X will continue to be available in mass retail outlets. The new cards will be debuted in PMA 2003 tradeshow in Las Vegas on March 2. Retail pricing for the 256MB and 512MB cards are expected to be 149.99 and 289.99 respectively, with retail shipments beginning in March 2003.

Camera that currently support Write Acceleration include:

• Kodak DCS 14n, Kodak DCS 760, Kodak DCS 760m, Kodak DCS 720x, Kodak DCS Pro Back Plus, Kodak DCS Pro Back 645
• Nikon D1x, Nikon D1h, Nikon D100
• Sanyo DSC MZ3