Kodak EasyShare LS633's Technology Improves Viewing Clarity, On-camera Reviewing and Sharing

LAS VEGAS, March 2 - Eastman Kodak Company introduced the Kodak EasyShare LS633 zoom digital camera - the world's first digital camera to feature an organic light-emitting diode (OLED) display. The innovative, award-winning technology, developed by Kodak, displays bright, sharp images for simpler on-camera viewing and sharing from almost any angle. The 2.2" screen is clear, detailed and up to 107% larger than most displays, which average 1.5".

The LS633's OLED display features a wide, 165° viewing angle, even in bright light for optimal picture sharing. Packaged in a stylish, metal body, the LS633 is ideal for users who want to show off their pictures on a cutting-edge OLED display. In addition, the camera combines a professional-quality Schneider-Kreuznach Variogon lens, multiple picture taking modes, Kodak's Color Science algorithms - which help ensure the colors match the accuracy of traditional film photography - and the unique red-jeweled on-camera Share button. It will be available initially in Europe, Asia and Australia in April with a suggested retail price of $399.

"The LS633 is an example of Kodak's capabilities and commitment to technology and innovation," said Pierre Schaeffer, chief marketing officer and vice president of Kodak's Digital & Applied Imaging division. "The combination of the stunning display and the latest imaging technology enables users to get a bright, clear view of the image at virtually any angle to enhance sharing and print exceptionally sharp and colorful pictures. This product is an illustration of Kodak's continued drive to make digital easier and explore new businesses in new markets."

The camera boasts 3.1 MP resolution and a Schneider-Kreuznach Variogon professional quality 3X optical zoom lens, along with continuous 3.3X advanced digital zoom for when users need it. These features work together to deliver pictures with sharpness and brightness from edge-to-edge, even in digital zoom range, for prints up to 11" x 14". In its characteristic one-touch simplicity, the LS633 also contains the unique joystick control with clearly simple-to-read menu options and the ability to capture life in motion with continuous video with audio. The LS633 camera also lets consumers store up to 32 e-mail addresses for photo sharing right on the camera.

The LS633 is the first of a new line of digital cameras in the Kodak EasyShare system that is compatible with the new EasyShare printer dock 6000. The printer dock is the fastest and easiest way to get borderless 4" x 6" Kodak quality prints from an EasyShare digital camera in as little as 90 seconds. It is also compatible with the new EasyShare camera dock 6000, which allows simple transferring and quick camera battery recharging in a small, sleek, desktop footprint. The LS633 is part of the Kodak EasyShare system and comes with the powerful, easy-to-use EasyShare software that makes finding, organizing, sharing and printing digital pictures a snap. For more information about EasyShare products, please visit www.kodak.com/go/easyshare .