The Vivicam 3315 places first in its class at annual DIMA competition

LOS ANGELES, CA (March 10, 2003) - Vivitar Corporation proudly announces that its Vivicam 3315 digital camera received a first-place award in the 7th Annual DIMA Digital Camera Shoot-Out held on Saturday, March 1, 2003. The Vivicam 3315 placed first in the "Point-and-Shoot Category/Below $100."

The Digital Imaging Marketing Association digital camera shoot-out was held in Las Vegas, NV, during the DIMA 2003 Annual Conference at the Mandalay Bay Resort, concurrent with the Spring 2003 Photo Marketing Association (PMA) tradeshow.

At the DIMA competition, cameras were divided into three main categories, Point-and-Shoot, Prosumer/Professional, and Commercial. Prints from each camera were then shown anonymously from Sunday, March 2, through Wednesday, March 5, in the "DIMA Shoot-Out Voting Booth" on the PMA 2003 Trade Show floor at the Las Vegas Convention Center.

Images from the Point-and-Shoot cameras were printed on a Fuji Frontier 350 Digital Minilab supplied by Fuji Photo Film. PMA 2003 trade attendees (non-exhibitors) evaluated the results and cast ballots for the best print in each category. The entries were voted upon by trade attendees, based on the overall quality of the digital print and the accuracy of color as compared to samples of fabric worn by studio models. Cameras with the most votes within each category were announced at a press conference on Tuesday, March 4 at the convention center.

Seventy-one digital camera entries and twenty-four manufacturers participated in the competition. In total, eleven digital cameras were named winners in their respective classes.

Images from the V3315 may be viewed on the Vivitar website in the V3315 Gallery .

The Vivicam 3315 may be purchased at mass merchandisers, consumer electronic stores and other Vivitar resellers nationwide.

Vivitar's 3315 digital camera. Click thumbnails to see larger images.