Las Vegas, NV February 11, 2004 - Alera Technologies, developer and manufacturer of Advanced DVD and CD Duplicating and Publishing Solutions introduced today at PMA 2004 the DVD/CD Digital Photo Copy Station, the world's first Memory card to DVD/CD copier, and the first in a family of Desktop Digital Imaging solutions from Alera Technologies. Both the resolution of digital cameras and the capacity of digital photo memory cards are increasing at an astonishing rate making this development particularly important. Now professional photographers, photo enthusiasts, and commercial photo labs, all can have the ability to safely store up to 4.7GB of valuable digital photos on one convenient removable disc. Photos stored on optical storage media are recognized as being more secure and far less subject to damage than those stored on a hard disk drive.

"With the resolution of digital cameras rapidly increasing, the size of even a single digital photo file can be huge. And with recent developments pushing the capacities of photo memory cards to 4GB and beyond, professional and Prosumer photographers have been demanding a way to quickly and safely store growing volumes of valuable digital photographs. It is important to be able to free up precious memory card space for more pictures and the DVD/CD Digital Photo Copy Station is the first product available to copy to DVD, successfully and safely backing up even the largest memory cards," stated Perry Solomon, President and CEO.

The DVD/CD Digital Photo Copy Station incorporates a high speed DVD/CD Recorder that records DVD at 8x and CD at 40x and a built in card reader that supports CF Type I and II, SD, MMC, SM, MS, and MS Pro Digital memory Card formats to read images directly for quick copying. While it requires no computer to copy Memory Cards to DVD or CD, this Digital Photo Copy Station's DVD/CD recorder can be attached to a computer via USB 2.0 for creating and managing still images, video, audio, and data.

The Alera Technologies DVD/CD Digital Photo Copy Station includes a powerful software suite. Sonic Solutions popular MyDVD, RecordNow! and Simple Backup are included free with purchase providing users with the tools to record and share videos, record audio and data, and backup their PCs the easiest way. Also included is Arcsoft ShowBiz for giving your movies the professional look, MusicMatch Juke box and the Cyberlink PowerDVD Movie Player to easily view your creations. The Estimated Street Price (ESP) of the new Digital Photo Copy Station(Alera Technologies Part # 310103) is an affordable $599 so that professional photographers and photo enthusiasts alike can enjoy the benefits of having the capacity to easily store and share large volume digital images.

Alera Technologies full line of DVD and CD recording and duplication solutions are featured at 4SURE.com, AAFES, Amazon.com, B&H Photo Video, Best Buy, Buy.com, CDW, CompUSA, Global Computer, Insight, J & R, Mac Connection, MacMall, Mac Warehouse, Micro Center, Office Depot, PC Connection, PC Mall, PC Nation, Tech Depot, Videoguys, Wolfe's, and Zones, in addition to other leading retailers. Government and Education customers may purchase from Government and Education Specialists including AAFES, CDW-G, CompuCom, Daly Computer, EnPointe, Fed Tek, GCI, GE IT Solutions, GovConnection, GOVPLACE, Green Pages, GTSI, Horizon, Insight Gov, Manchester, Northern NEF, PC Mall Gov, Pomeroy, Sarcom, Shi.com, TIG and Unisys. All products are available to resellers through Ingram Micro, the world's largest microcomputer products distributor and WYNIT, a leading national distributor of digital imaging and computer peripheral products. Complete information available at http://www.aleratec.com

More on Alera Technologies
Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are establishing a higher standard in the industry with professional strength solutions that are exceptionally easy to use and understand, creating the ultimate "out of box" product experience. Perry Solomon, President and CEO of Alera Technologies, is currently serving as Chair of the Optical Storage Technology Association (OSTA) Marketing Committee. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail [email protected]. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.