SECAUCUS, N.J., (February 12, 2004) – Samsung Camera has always been known for bringing high-end technology to consumers at very competitive prices. The company has established a leadership position in the 35mm point and shoot category by delivering products that are the undisputed price/performance leaders in their respective classes. The launch of its new Digimax 370 and 430 digital cameras at PMA 2004 underscores Samsung’s commitment to utilizing the same proven strategy in the digital still camera space.

“The new Digimax 370 and 430 cameras epitomize our strategy of providing the consumer with a full complement of high-end features at affordable price points,” said Ken Gerb, Senior Vice President, Sales for Samsung Camera. “Both come equipped with a host of features and technologies that are commonly found in much more expensive digital cameras. The 370 and 430 are perfect for the consumer who wants the quality of a 3 or4 megapixel camera without the hefty price tag that normally comes along with it.”

Digimax 430
An economical 4.0 megapixel auto focus camera with 2.8x optical and 4x digital zoom, the Samsung Digimax 430 has an approximate street price of $229.99. The 430 has a 1/2.5” CCD that captures crisp images, and a 1.5” color TFT LCD that enables users to quickly and easily review and preview. The superb 5cm macro mode allows users to capture crisp, clear images of subject matter as close as 5cm from the camera’s lens.

Supporting eight different power sources (AA Alkaline, Digimax I-Pack, NI-MH, CR-V3, Ni-Cd, 2 x Ni-Zn, 2 x Ni-Mn and AC adapter) the Digimax 430 offers numerous customizable scene modes Children, Landscape, Close-up, Sunset, Dawn, Backlight, Fireworks, Beach & Snow. Its multiple shooting modes include Auto, Manual, My Set, Scene and Night Scene. The camera’s RGB Color Effect mode allows the user to control the levels of red, green and blue in images, greatly enhancing the creative capabilities of the camera. The Digimax 430 also supports both SD/MMC and Memory Stick Duo formats for external memory via its unique Multi Memory Card Slot. Digimax 430 users can capture movie clips with sound at a rate of up to 30fps.

With multiple flash modes, adjustable white balance and automatic ISO sensitivity, the Digimax 430 truly has everything consumers have come to expect from a high-end 4 megapixel digital camera – except the price tag. USB and user selectable NSTC/PAL connectors allow for high-speed transfer to a PC. The Digimax 430 has 32MB of internal memory, and also features a built in Multi Memory Card Slot that is memory Stick Duo and SD/MMC compatible. The camera ships with a 32MB SD memory card, providing users with 64MB of memory that’s ready to use right out of the box.

Digimax 370
With a host of advanced features such as RGB Color Effect, 3x optical and 4x digital zoom, the Samsung Digimax 370 is the only compact digital in its class to offer such an impressive combination of quality and creative control. With an estimated street price of just $199.99, the Digimax 370 was designed to give creative power to the people.

Designed to meet the needs of casual snap shooters and advanced shutterbugs alike, the Digimax 370 comes equipped with everything required to capture precious memories in any situation or environment. With its combination mechanical and electrical shutter, the camera has a top shutter speed of 1/2000 of a second, and can capture long exposures up to one second, while its night mode extends the picture taking duration up to 16 seconds. In addition to allowing users to shoot at night, the 370 offers several additional scene modes including Easy, Program, Scene, Portrait, Children, Landscape, Close-Up, Sunset, Dawn, Backlight, Fireworks, Beach and Snow. As if that weren't enough, the Digimax 370 features a customizable "My Set" option, which allows the user to customize the camera's multitude of settings to meet their individual preferences or needs.

A sharp, precise, 5.8mm - 17.4mm f/2.8-4.8 lens (equivalent to 38mm-114mm in 35mm film format) gives the photo enthusiast a high quality picture in any situation. Its built in 4x digital zoom further extends the lens' capabilities, allowing photographers to zoom in tight on a subject from considerable distance. The 370 also includes a macro mode that focuses as close as 5cm, something few cameras in the class can boast.

Another of the 370's innovative creative features is Samsung's Creative RGB Color Effect mode. This unique feature allows users to adjust and customize the levels of red, green and blue in all of the images stored on the camera. In essence, the RGB function allows users to create multiple versions of a single image, all with different levels of depth, tonality and richness.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung is the world's 11th largest company. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung band name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

Visit the Samsung Cameras Web site at: www.samsungcamerausa.com

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