ISO Sensitivity Equivalent Peaks at 3200 with Full Resolution; Easy-to-Use Picture Stabilization Mode Initiates Anti-Shake & Anti-Blur Settings

Valhalla, NY, February 14, 2006 – Parents with kids that won’t sit still for pictures will be very interested in the FinePix F30 digital camera announced today by Fuji Photo Film U.S.A, Inc.

The 6.3 MegaPixel FinePix F30 is the world’s first point-and-shoot digital camera for consumers with full-resolution ISO equivalency speeds as high as 3200 – a setting previously reserved for advanced consumer and professional digital camera models. Higher light sensitivities allow the FinePix F30 to shoot with faster shutter speeds, which lessen the likelihood of blurry pictures caused by ever-active children, fidgety pets, dim ambient light or camera movement due to an unsteady hand.

Picture Stabilization
Combining higher light sensitivities with faster shutter speeds is a technique used by seasoned photographers to stabilize pictures and reduce blur. But even a novice can succeed at this technique with the FinePix F30. To make it easy for consumers to achieve blur-free results, Fujifilm has added a helpful “Picture Stabilization” mode dial setting to the FinePix F30. This easy-to-identify, automatic setting lets the FinePix F30 choose the correct light sensitivity and best-matching shutter speed for the highest quality digital pictures.

Real Photo Technology
The class-leading performance of the FinePix F30 is due in large part to the second generation of Real Photo Technology, the latest photographic achievement from Fujifilm. Real Photo Technology is a synergetic combination of Fujifilm’s Super CCD sensor, its proprietary RP Processor and a world-class lens from renowned manufacturer, Fujinon. It debuted in Fujifilm cameras in 2005 and models with the Real Photo Technology advantage, like the FinePix F10, starred in hands-on camera reviews.

In the past, ISO equivalencies as high as 3200, or even 1600 and 800, had been off-limits to compact consumer digicams due to image “noise”, a by-product of higher light sensitivities. Noise, which can be likened to radio or television signal static, reduces a picture’s clarity. With the sixth generation Super CCD sensor producing less noise than its predecessor and the new RP Processor II finely tuned to remove even more noise than last year’s processor, the FinePix F30 produces pictures that are sharp, full of rich color and contain dramatically less image noise than competitive camera models.

i-Flash
Another innovation on the FinePix F30 that works in tandem with Real Photo Technology and higher sensitivities is a new Fujifilm flash system called i-Flash. The Fujifilm i-Flash system is more advanced than similar flash systems because it can detect more accurately the subtle lighting differences within a scene, and then light the subject accordingly with a wider range of flash intensities. This is accomplished with an adjustment to the flash’s intensity based on a variety of factors including subject position in the frame, subject size, ambient light and backlight intensity. So, even if the subject is off center and standing under a streetlight, the i-Flash system will expose the subject properly.

i-Flash is a tremendous asset to photographers, particularly when shooting in low light, producing pictures with more natural looking subjects and backgrounds that are full of bright and crisp detail. Portraits is where the i-Flash difference is most apparent,

with more realistic facial tones lacking the washed-out look often associated with flash photography.

“Fujifilm is a company with a rich photographic legacy and it is our mission to develop technologies that make it easy for consumers to take the highest quality pictures,” observed David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, Fuji Photo Film U.S.A., Inc. ”With industry leading innovations such as the blur and noise-reducing Real Photo Technology, along with the i-Flash system for more natural looking photos, the FinePix F30 helps users capture the moment just as their eyes see it.”

In addition to Real Photo Technology, the FinePix F30 has a number of other noteworthy features:

• Fast Operation: The days of the slow reacting digital camera are over. The FinePix F30 powers up in a little more than a second and shutter lag, the time it takes the camera to fire after the auto focus and auto exposure locks, is down to 0.01 seconds.

• More Power: FinePix F30 users can take approximately 500 pictures on a single battery charge, eliminating worry that the camera might power off before an important shot.

• “Natural Light” shooting mode: This mode preserves scene mood and enhances background detail by shooting with faster shutter speeds at higher light sensitivities (if necessary) with a suppressed flash.

Users also can experience the benefits of Natural Light in a one-of-a-kind shooting mode called “Natural Light & With Flash.” In this mode the FinePix F30 quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix F30 produced the most pleasing photo either with flash, or without.

• Manual settings, including shutter and aperture priority, for more user control.

• A 2.5-inch, 230,000-pixel LCD with Fujifilm’s glare-reducing Clear View Film for better viewing in direct light. Fujifilm is a leading supplier of anti-glare and low-reflection technologies for flat panel displays and some of the same anti-glare and low-reflection elements found on displays costing thousands of dollars are found on the FinePix F30.

• Movie capture enhanced by noise reduction, making it possible to capture clear, sharp moving images even at high ISO sensitivity speeds.

• Internal memory. FinePix F30 users will want to take a lot of pictures and memory cards can fill quickly, so having a reserve of on-board storage will come in handy.

The FinePix F30 is available in May 2006 at a retail cost of $399.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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* Based on testing standards set by CIPA.