New Products are Targeted at Distinct Consumer Groups to Further Enhance Photo Sharing Experience

LAS VEGAS --(Business Wire)-- Jan. 7, 2008 CEIVA Logic Inc., the inventor and leading supplier of the connected digital photo frame, today announced the unveiling of its newly designed product line with expanded options to see, share and connect at CES 2008 (Booth # 35319 South Hall 4). Continuing its cutting-edge, eight year legacy in innovation to the digital frame category, CEIVA is showcasing its revolutionary new family of frames aimed to embrace all ages, personalities and lifestyles.

" CEIVA is committed to delivering the highest quality photo frame experience. At this year's CES, we are announcing a new line of connected frames that provide consumers with an even more rewarding way to celebrate life every day with photos," said Dean Schiller, CEO of CEIVA Logic. "We are introducing four unique new photo frames including CEIVA Life, CEIVA Share, CEIVA Pro 80 and CEIVA Pro 190. With our continued focus on providing the best quality product to our consumers, we identified four distinct groups and designed frames with features, functionality and characteristics to match their specific lifestyle and needs."

CEIVA's new products include:

CEIVA Pro 190 - Designed with the diehard digital photo enthusiast in mind, the new gallery inspired, wall mountable CEIVA Pro 190 features a brilliant 19-inch high-res 1280x1024 display with modern streamlined looks, remote control and sleek frame accents. In addition to the patented CEIVA connectivity feature, the new integrated frame features include increased functionality. It has built-in wireless connectivity allowing one-to-one direct communication between home media servers and the frame for effortless photo transfer, filter and tagging of pictures. CEIVA Pro 190 also has a built-in card reader for super fast photo viewing. Stop by CEIVA's Booth #35319 for pricing.

CEIVA Pro 80 - Like its big brother above, CEIVA PRO 80 hosts a high-res 800x600 display and wireless home media server connectivity all in an 8" model. The ultra-modern chic design is complemented by the interchangeable faceplates, built in memory card reader and broadband capabilities, including the ability to receive photos from camera phones. With CEIVA's patented connectivity feature, CEIVA Pro 80 is the perfect choice for tech savvy photographers looking for a high-end attractive frame to showcase their digital masterpieces without breaking the bank. MSRP $229.99

CEIVA Life - For the tech un-conscious consumer looking to effortlessly display and share their favorite snap shots, CEIVA Life is the perfect choice. Hosting multiple connectivity options including traditional phone line or optional broadband and EZ wireless, CEIVA Life is the sensible solution for users to easily stay closely connected to friends and family anytime, anywhere both near and far. With a high-res 8" display, built in memory card reader, intuitive on-screen menus and interchangeable faceplates to fit any decor, CEIVA Life is a great way to quickly begin the CEIVA photo sharing experience. MSRP $179.99

CEIVA Share - Going back to its early roots with added modern functionality including a hi-res 8" display, the tried and true design of CEIVA Share is the easiest and most economical way to stay connected with family, friends and loved ones. Using a traditional phone line connection, CEIVA Share brings family photos to life in an ultra-easy, plug and play way, making it the most user friendly frame on the market today. With CEIVA Share, even the most technically challenged person can receive photos with automatic nightly picture updates and convenient two button menu navigation. CEIVA Share's classic look and feel is perfect for users desiring a timeless and distinct frame to showcase their most prized memories. MSRP $149.99 - includes one year of PicturePlan(R) service.

All new connected Digital Photo Frame models work with CEIVA's optional PicturePlan(R) service allowing members to automatically receive new photos every night through a traditional phone line, broadband or wireless home network depending on frame model. Additionally members can share, send and store an unlimited amount of photos via ceiva.com heightening the photo sharing experience.

NOTE TO EDITOR: For an interactive demo and to receive more information regarding CEIVA Logic's new product lineup, stop by CEIVA's booth # 35319 in South Hall 4.

About CEIVA Logic, Inc
CEIVA Logic, Inc., http://www.ceiva.com , is the inventor of the world's first and only connected Digital Photo Frames(TM). CEIVA(R) enables families and friends to automatically receive photos sent by camera phone or through an online CEIVA account as well as display endless slideshows from camera memory cards via a built-in card reader available on select models. Offering world-class personalized customer care, CEIVA Digital Photo Frames(TM) and the CEIVA PicturePlan(R) service is the only digital photo solution to allow effortless display, secure storage and sharing of digital photos. Patented technology from CEIVA is designed for ease-of-use while incorporating the benefits of digital photography into everyday life. CEIVA products are available through the CEIVA Store at ceiva.com and at select retailers nationwide. CEIVA Logic is based in Burbank, CA.