PMA 2009 Tradeshow
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General Imaging's General Electric G3WP digital camera. Photo provided by General Imaging Co. General Imaging announces waterproof digicam
By Michael R. Tomkins, The Imaging Resource
(Sunday, March 8, 2009 - 18:59 EDT)

Alongside this year's Photo Marketing Association tradeshow, General Imaging announced no less than ten new General Electric-branded digicam models for 2009.

Nine of these can be found in a separate news item, but one model included a first for General Imaging, hence meriting a separate press release. The General Imaging G3WP digital camera is the company's first to feature waterproofing, and is said to be safe for use in depths up to ten feet. Inside the waterproof body, the GE G3WP includes both a 12.2 megapixel image sensor and a 4x optical zoom lens. There's also a 2.7" LCD display with auto brightness adjustment, SD/SDHC card storage, and the G3WP also includes a generous 116MB of built-in memory.

Other features of the General Electric G3WP include face detection with smile / blink detection functions, a red-eye removal function, and twelve scene modes plus a scene detection function. The GE G3WP digital camera is priced at about $200, and is available in black, silver or red body colors. For more details, read our GE G3WP preview.

General Electric G3WP
General Imaging's General Electric G3WP digital camera. Photo provided by General Imaging Co. Click for a bigger picture!
General
Camera Type Ultra Compact
Manufacturer General Electric
Model Number G3WP
Dimensions 3.1 x 2.4 x 0.9"
79.0 x 61.0 x 23.0mm
Weight 120.0 g
4.2 oz
Planned Price $199.00
Image Capture
Sensor Type 1/2.33" CCD
12.20 megapixels (total)
12.00 megapixels (effective)
Aspect Ratio 4:3, 3:2
Image Dimensions 4000 x 3000 (12.0 megapixels)
8.9 megapixels
7.5 megapixels
4.9 megapixels
3.1 megapixels
1.9 megapixels
0.8 megapixels
0.3 megapixels
Image Quality 3 levels
Image Preview / Review
Viewfinder No
LCD 2.7", 234,000 pixels
Playback Zoom 8.0x max
Lens
Lens Type 4x optical zoom
Focal Length 6.8 - 27.0mm (actual)
38 - 152mm (35mm equivalent)
Aperture Range f/3.5 - ?(W), f/5.15 - ?(T)
Focusing System Single AF, Multi-AF (TTL 9-point), Face-Detection with AF assist lamp
Focusing Range Normal: 24" - infinity (60 cm - infinity)
Macro: 2.4" - 33" (6 cm - 80 cm)
Exposure
ISO Sensitivity Auto, 64, 100, 200, 400, 800, 1600, 3200
Shutter Speed 30 - 1/2000 second
Exposure Modes Manual
Metering Modes Artificial Intelligence AE (Ai AE), Center-Weighted Average, Spot (Fixed to center of frame)
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto (AWB), Daylight, Cloudy, Fluorescent , Fluorescent CWF, Incandescent, Manual, Manual
Internal Flash Modes: TBA
Range: TBA
Creative
Scene Modes Sport, Children, Indoor, Leaf, Snow, Sunset, Fireworks, Glass, Museum, Landscape, Night Landscape, Night Portrait, Portrait, Panorama
Digital Zoom Up to 4.5x
Self Timer Yes, TBA seconds
Movie Format MPEG4 with audio
Storage
Recording Medium SD/MMC, Built-in
File System FAT16, complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 Full (LOW) Speed
Power
Battery Type Lithium-ion rechargeable
Battery Form Factor Proprietary DS5370
Product Bundle
Software CD-ROM, Arcsoft Photo Impression 6
Battery / Charger 1 x Proprietary DS5370 Lithium-ion rechargeable battery and charger
Flash Memory 116.0MB Internal
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Tripod Mount Yes
More Photos
General Imaging's General Electric G3WP digital camera. Photo provided by General Imaging Co. Click for a bigger picture!
General Imaging's General Electric G3WP digital camera. Photo provided by General Imaging Co. Click for a bigger picture!
General Imaging's General Electric G3WP digital camera. Photo provided by General Imaging Co. Click for a bigger picture!
General Imaging's General Electric G3WP digital camera. Photo provided by General Imaging Co. Click for a bigger picture!
 

Original Source Press Release:

Waterproof GE G3WP camera makes big splash

TORRANCE, Calif. (March 4, 2009) – General Imaging invites you to dive right in and start snapping. The company has just released a new camera that loves the water.

General Imaging, the worldwide exclusive licensee for GE digital cameras, has launched its first-ever waterproof model, the G3WP.

GE cameras have always been a great fit for active lifestyles, but the fun new G3WP takes things to new depths. Waterproof to 10 feet, the G3WP is perfect for backyard pool parties or weekends at the lake. Rain in the forecast? No problem – take the G3WP with you. The camera is specially designed to keep moisture out.

“We’re very excited about this camera, because it opens up a whole new range of activities our customers can capture and preserve,” said Tom Haga, CEO of General Imaging. “Whether you’re going swimming or taking a walk in the rain, the G3WP is the perfect camera.”

The G3WP – part of the 2009 lineup of GE digital cameras – features a massive 12.2 megapixels of resolution, 4x optical zoom, and a 2.7-inch LCD screen that automatically adjusts to changes in ambient light.

As with the other cameras in the 2009 lineup, the G3WP offers Auto Scene Detection and Pan-Capture Panorama among its many advanced features. Auto Scene Detection automatically determines the appropriate scene type and optimizes exposure for sharp, vibrant pictures. Pan-Capture Panorama lets the user pan the camera across the scene while the engine automatically captures, determines overlap, and stitches the frames into a single panoramic picture.

About General Imaging
Based in Torrance, Calif., General Imaging is the worldwide exclusive licensee for GE branded cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value.

For more information about the G3WP and the entire line of GE brand digital cameras, go to www.ge.com/digitalcameras.

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