JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations – announces the colocation of the PrintFest Expo pavilion and Cross Media West Conference at PMA 2010, Feb. 21-23, 2010, at the Anaheim Convention Center, Anaheim, Calif.

The PrintFest pavilion will be open all three days of PMA 2010, while the Cross Media West conference will be Monday, Feb. 22.

“PMA welcomes the Cross Media and PrintFest events to Anaheim,” said Ted Fox, PMA Executive Director and CEO. “This represents continued efforts by PMA to engage in all sectors of the photo imaging industry.”

PrintFest was launched in 2006 by Chris Jacobson, former owner and producer of Gutenberg Festival, to help printers and their customers evolve their businesses to take advantage of growing profitable niche markets. Through a partnership with DMA Southern California and its DM West Expo, PrintFest was the first event to bring printers and marketers together in 2008.

“In an effort to help our customers leverage their marketing spend, we identified the PMA 2010 show as a logical partner,” said Jacobson. “Several digital print solutions manufacturers, dealers, and distributors are already displaying equipment, supplies, systems, and services at the annual PMA show, whose tagline is, ‘The Ultimate Event for Everything Photo.’"

Cross Media West is a new one-day conference focusing on the integration of multiple media, including electronic media and digital print, for marketing and advertising purposes. Topics and exhibits include variable data direct mail, variable data email, personalized URLs (PURLs), cross media marketing strategies, personalization, customization and targeting, measuring campaigns for effectiveness and ROI, workflow, and web-to-print solutions.

PMA 2010 continues the long-standing association history of providing world-class speakers and high-caliber education with 150 educational sessions presented by 300 speakers. PMA 2010 exhibitors will demonstrate the widest array of technologies and services for capturing, outputting, and displaying photographic life moments.

Major PMA events coming soon:

- 6Sight Future of Imaging Conference, November 10-12, 2009, Monterey, Calif.
- Southern California Photo Expo, February 20, 2010, Anaheim, Calif.
- PMA 2010 International Convention and Trade Show, Feb. 21-23, 2010, Anaheim, Calif.
- DIMA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.
- PIEA Education Conference, Feb. 19-22, 2010, Anaheim, Calif.
- SPAA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.
- PSPA Annual Conference, Feb. 20-22, 2010, Anaheim, Calif.
- PPFA Annual Conference, Feb. 21-23, 2010, Anaheim, Calif.
- PMA Australia 2010 Imaging Technology Show, June 3-6, 2010, Melbourne, Australia

For more information on PMA events, visit the PMA home page.

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.