FinePix HS10, F80EXR and Z700EXR Digital Cameras Recognized

Valhalla, N.Y., February 20, 2010 – Fujifilm North America Corporation today announced that the Digital Imaging Marketing Association (DIMA) has named three Fujifilm FinePix digital cameras DIMA 2010 Innovative Digital Product Award winners. Today’s announcement was made at the Photo Marketing Association (PMA) trade show and convention in Anaheim, California.

Of the six awards given to digital cameras, three were given to Fujifilm for the Fujifilm FinePix HS10, the FinePix F80EXR and the FinePix Z700EXR. The DIMA Innovative Digital Product Award recognizes products or services that are technologically innovative or first of their kind.

“We are highly honored to receive this kind of acknowledgement from DIMA for our technical innovation,” said Go Miyazaki, division president, Electronic Imaging Division, Fujifilm North America Corporation. “For our customers, we know that every picture matters, and that’s why we continue to invest in developing new technologies that will meet the various expectations of our customers and help to broaden their photographic experiences.”

The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras, the FinePix HS10 digital camera offers an unprecedented feature set that combines a powerful Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single compact, affordable camera. The HS10 is built for speed, with a BSI-CMOS sensor, and a body design carefully crafted to make accessing controls fast and simple, so you won’t miss a shot. In addition to the Fujinon 30x Wide-Telephoto zoom lens, Triple Image Stabilization and the four new unique shooting modes, the FinePix HS10 also features a full HD movie mode (1080p) with stereo sound, combined RAW/JPEG shooting, and an Electronic Viewfinder that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn. The FinePix HS10 will be available in April 2010 at a retail price of $499.95.

The Fujifilm FinePix F80EXR digital camera is a sleek, compact digital camera that combines intuitive use with Fujifilm’s award winning EXR technology and the most advanced features available in a point-and-shoot digital camera. Improving on that award winning technology for 2010, this new EXR sensor provides the F80EXR with an EXR AUTO feature with a selectable sensor mode, highly acclaimed for its low light shooting abilities. Among its many features, the FinePix F80EXR has an impressive Fujinon 10x (27mm-270mm equivalent) Wide-Angle optical zoom lens, a 12-MegaPixel Super CCD EXR sensor, a large, 3.0” High-Contrast LCD, HD Movie Capture and Face Recognition that allows users to register up to eight (8) faces, along with names, birthdays and categories. And the F80EXR will prioritize focus and exposure, using AF and AE settings, right on the faces of those special people. Users can also use Image Search to view images of a registered person. In addition, this camera has a Pet Detection feature that automatically detects either a dog’s or a cat’s face, optimizes AF and AE, and can even activate the Auto Shutter feature when the pet faces the camera, reducing missed shots. Encased in a beautifully sculpted metal shell with a double coated lacquer finish and measuring only 22.9 mm thin*, the FinePix F80EXR will be available in April 2010 at a retail price of $299.95.

The Fujifilm FinePix Z700EXR digital camera is the first FinePix model with a touch screen and an innovative intuitive GUI for shooting, sharing and organizing photos. The FinePix Z700EXR combines a massive 3.5” LCD with a 12-MegaPixel Super CCD EXR sensor, a Fujinon 5x Periscopic optical zoom lens (36-180mm equivalent) and ISO levels of up to 3200 at full resolution with an innovative GUI that puts intuitive touch screen technology into the hands of its users. In fact, one feature, Touch Shot, provides the ability for one touch focus and shooting for easy photo taking, adjusting the AF and AE settings and activating the shutter, all with just the touch of one finger. The Z700EXR also has Face Recognition and Pet Detection, plus HD Movie capture. At only 16.9mm* thin, the FinePix Z700EXR is housed inside a full metal chassis, and will be available March 2010 at a retail price of $279.95.

Fujifilm will be showcasing its full portfolio of imaging technologies and services at PMA 2010 Booth #3101. For more information, go to www.fujifilmusa.com/pma..

* Measured at the thinnest chassis point

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Motion Picture provides motion picture film. Graphic Systems supplies products and services to the printing industry. FUJIFILM Canada Inc., which markets a range of Fujifilm products and services, will become a subsidiary of FUJIFILM North America Corporation on April 1, 2010. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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