PMA 2010 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Think Tank Photo's logo. Click here to visit the Think Tank Photo website! PRESS RELEASE: Hydrophobia® 70-200 Rain Cover Named Winner 2010 DIMA Award


2/22/2010 - The Hydrophobia® 70-200 rain cover was just named a winner of the 2010 DIMA Innovative Digital Product Awared by the Digital Marketing Association. DIMA Innovative Digital Product Awards recognize products or services utilizing new technologies and/or applications that make the product either distinct or the first of its kind.

The new rain cover comes in two models: the Hydrophobia® 70-200 and the Hydrophobia® Flash 70-200 with built-in flash protector. Featuring side arm holes for focusing and accessing switches, they allow DSLRs to be turned vertically. And now, without exposing their expensive bodies and lenses to the elements, photographers can change memory cards and batteries without taking off the rain covers.

A key feature is that the camera can be carried two ways. It can be carried by the strap attached to the camera as it does not have to be removed. And, there is a camera strap attached to the Hydrophobia 70-200 that, combined with a strap that buckles under the lens, allows the camera to be carried by the rain cover.

Think Tank Photo's Hydrophobia Flash 70-200 rain cover. Photo provided by Think Tank Photo. Click for a bigger picture!


Think Tank Photo's Hydrophobia Flash 70-200 rain cover. Photo provided by Think Tank Photo.


(First posted on Monday, February 22, 2010 at 21:06 EST)

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