GetPix® F7 Kiosk Terminal with GetPix® Version 5.0 Software and Frontier LP7700 Digital Printer Processor Named as 2010 DIMA Digital Printer Shoot-Out Winners

Valhalla, N.Y., March 02, 2010 – Fujifilm North America Corporation today announced that the Digital Imaging Marketing Association (DIMA) has named Fujifilm the winner of two 15th Annual DIMA Digital Printer Shoot-Out awards. This announcement was made at the Photo Marketing Association (PMA) 2010 International Convention and Trade Show in Anaheim, California.

The Fujifilm GetPix® F7 kiosk terminal with GetPix® Version 5.0 Software won the “People’s Choice” award in the Digital Order Station category and the Fujifilm Frontier LP7700 Digital Printer Processor was named a 2010 DIMA Shoot-Out winner in the RA-4 Digital Printer, Digital Minilab, 12 inches (Max) category.

“The DIMA awards represent the best of the best in cutting edge digital imaging solutions,” said Manny Almeida, vice president and general manager, FUJIFILM North America Corporation. “To be selected as the winner in two categories -- including the People’s Choice category -- is not only an honor but also a reflection of our steadfast commitment to our customers in the photo imaging business. We have a firm desire to help our customers capitalize on the high-potential revenue that exists in the category and are committed to providing retail photofinishers with technologies that support the changing landscape of photo imaging.”

Fujifilm’s new F7 kiosk terminal and GetPix Version 5.0 software provides a simplified order process along with Fujifilm’s proprietary Image Intelligence™ Technology for exceptional print quality. Together, these latest innovations provide a new and improved user interface that enables consumers to order photo products ranging from high quality standard prints and enlargements to duplex photo books and assorted gift items. Plus, the flexibility of GetPix® Version 5.0 kiosk terminal software can be configured for any Fujifilm kiosk or Frontier Solution.

The Fujifilm Frontier LP7700 Digital Printer Processor is a high volume, stand-alone printer processor with a surprisingly compact footprint to help maximize valuable space. The Frontier LP7700 is ideal for a variety of print sizes ranging from 3.25" x 4.6" to 12" x 36" and its speedy processing capabilities allow for production of up to 2,120 4R prints per hour and 620 8"x10" prints per hour.

Fujifilm’s new F7 kiosk terminal and software is part of Fujifilm’s ‘Expanding Frontier Solutions’ that enable retailers to drive new revenue streams through an extensive photo product offering.

Fujifilm showed its full portfolio of imaging technologies and services at PMA 2010. For more information, go to www.fujifilmusa.com/pma.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Motion Picture provides motion picture film. Graphic Systems supplies products and services to the printing industry. FUJIFILM Canada Inc., which markets a range of Fujifilm products and services, will become a subsidiary of FUJIFILM North America Corporation on April 1, 2010. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.