"I think the PDR-M71 will do well against competing three megapixel cameras because of its aggressive pricing and outstanding image quality. Size and weight considered, it's the kind of camera that you don't mind taking along on all-day outings. In automatic mode it is very easy to operate and qualifies as a "no brainer" point-n-shoot that anyone should be able to use. It physically resembles a compact 35mm film camera so those that are new to the digital world will immediately feel comfortable with it. For those users that like playing with knobs and dials, there's plenty of manual camera features to stimulate your creative side."