Elmsford, NY, October 1, 2001 – Fuji Photo Film U.S.A., Inc., a leader in digital camera innovation and design, today announced a $200 price reduction for its FinePix 4800 Zoom, FinePix 6800 Zoom and FinePix 6900 Zoom digital cameras, dropping prices for these high-end consumer and advanced amateur models to $499, $699 and $799, respectively. All three cameras use Fujifilm’s award-winning¹ Super CCD sensor and High Definition Color technologies for rich, bright colors and sharp, detailed digital pictures.

“This new pricing will further enhance the appeal of Fujifilm’s high-end digital cameras for consumers, affording them the perfect opportunity to experience the technological innovation, distinctive styling and picture taking abilities of Fujfilm’s critically acclaimed FinePix 4800, 6800 and 6900 Zoom digital cameras, “ said Darin Pepple, Brand Manager, Consumer Digital Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc.

“In anticipation of this holiday season,” Pepple continued, “shoppers will find that with Fujifilm’s FinePix digital cameras, giving the gift of great pictures will be easier than ever before. With a choice of digital cameras that meet the needs of just about every digital photographer, Fujifilm’s quality, high-performance FinePix line is now accessible to a wider range of consumers.”

FinePix 6800 Zoom and FinePix 4800 Zoom
The FinePix 6800 Zoom, with 3.0 million effective pixels and the FinePix 4800 Zoom, with 2.1 million effective pixels, produce crystal-clear pictures with true-to-life colors in resolutions as high as 2832 x 2128 (six million) and 2400 x 1800 (4.3 million) recorded pixels, respectively. In addition to their imaging abilities, the cameras offer a host of useful functions that appeal to a wide range of consumers and businesspeople. These features include videoconferencing, image voice annotation, the ability to capture up to 160/80 seconds (FinePix 6800/4800 Zoom) of AVI video with sound, record up to 60/30 minutes of audio and one-touch image download via a supplied USB docking station (which also acts at the cameras’ battery charger) and FinePixViewer software program. The cameras’ sleek and stylish look was conceived by F.A. Porsche, the same designer that brought the world the distinctive and timeless look of the classic Porsche® 911™ sports car.

FinePix 6900 Zoom
Fujifilm’s FinePix 6900 Zoom is for advanced amateurs seeking high performance. With a Super CCD image sensor and High Definition Color image-processing technology, the FinePix 6900 Zoom, with 3.0 million effective pixels, produces pictures with outstanding color and overall image quality and is capable of generating image files with up to 2832 x 2128 (six million) recorded pixels. The camera also boasts a powerful 6x optical zoom lens, which brings the photographer closer to his or her subject. The FinePix 6900 Zoom offers the serious photo enthusiast an extensive range of professional-level controls, including manual focus options, shutter priority mode, five exposure modes and 13 f-stop aperture control settings, while also functioning as a traditional point-and-shoot camera.

The FinePix 4800, 6800 and 6900 Zoom are all currently available for purchase.

Fujifilm Makes Digital Photography Easy
The price reduction of the FinePix 4800 Zoom, 6800 Zoom and 6900 Zoom further supports Fujifilm’s commitment to making digital photography more accessible to all consumers by simplifying the technology and providing the education needed to make informed purchasing decisions. For example, the FinePix “Picture of America™” Tour (www.fujifilm.com/finepixtour) is currently traveling the country, educating consumers about the fun and ease of digital photography by showcasing Fujifilm’s complete line of digital imaging and information products, services and e-solutions.

In addition, the company recently announced its involvement with Microsoft's new Windows® XP™ operating system. Fujifilm's current and future FinePix consumer digital cameras will be fully compatible with Windows XP. Plus, Fujifilm will be involved in the fulfillment of Microsoft Windows XP online printing service orders, providing users with high quality photographic prints and enlargements of their digital images.

About Fujifilm
As the first manufacturer to offer a digital camera with removable storage media and the developer of the new Super CCD sensor, Fujifilm is a recognized digital imaging innovator. With a breadth of line that includes products for image capture, storage and output, Fujifilm offers a host of end-to-end imaging solutions, letting the user evolve from picture taker to picture maker within minutes. What sets Fujifilm digital imaging products apart is the technology that goes into each and every product. Fujifilm is one of only a handful of marketers that both designs and manufactures the key capture elements of a digital camera -- the lens, CCD and image processing mechanisms. This total control ensures strict adherence to design specifications.

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer of imaging and information products. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging and information products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country.

For more information on Fujifilm products, call 1-800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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¹Fujifilm’s Super CCD received 2001 Walter Kosonocky Award for outstanding achievement in image sensor- technology
Porsche® is a registered trademark and 911™ a trademark of Dr. Ing. h.c.F. Porsche AG.
Windows® and Windows XP™ are trademarks of Microsoft Corporation