ELMSFORD, NY, January 29, 2002 - Fuji Photo Film U.S.A., Inc. introduces the new FinePix F601 Zoom to its signature series of unique, vertically designed digital cameras, giving picture takers the best features of both digital photography and multimedia devices. The camera captures exceptionally colorful and detailed pictures, records digital home movies and audio and has advanced yet user-friendly features in a compact, stylish body.

Building upon the popularity of the multifunctional FinePix 6800 and 4800 Zoom digital cameras, the new FinePix F601 Zoom sets the tone for style, substance and innovation. The camera is ideal for the digital picture taker who demands vibrant picture color, premier point-and-shoot performance, pocket-able size and trendy good looks.

Using Fujifilm's new, third-generation Super CCD with 3.1 million effective pixels, the FinePix F601 Zoom delivers world-renowned Fujifilm color at resolutions up to 2832 x 2128 (6.03 million) recorded pixels for colorful 4 x 6, 5 x 7, 8 x 10 and 11 x14-inch prints. Combined with Fujifilm's new, proprietary image processing method, known as Pixel Data Coupling Technology, and new noise reduction technology, the new higher sensitive Super CCD enables the FinePix F601 Zoom to deliver a wider range of ISO sensitivities all the way up to 1600 in 1280 x 960 mode with a minimal increase in CCD "noise." The new Super CCD system, which reflects yet another significant advancement in Fujifilm's digital imaging technology history, also allows for a unique vertical and horizontal "Pixel-Mixing Technology" that enables the camera to capture high-quality VGA digital video.

In addition to freezing special moments in eye-pleasing color, the camera also can record up to 33 minutes of audio on a 16MB card and up to nine hours using a 128MB card, making it ideal for recording meetings, interviews and other events. Its digital video recording feature captures AVI digital video with sound at full VGA (640 x 480) and QVGA (320 x 240) resolutions at 15 frames per second. Features such as quick image transfer via USB cable, PC-cam video conferencing, audio/video port connections and the recharging of the camera's battery are made easy with the camera's optional PC-sync PictureCradle. Also, for quick and easy narration of individual photos, the camera offers 30-second voice captioning capabilities.

"The FinePix F601 Zoom fits a wide choice of multimedia features into a small, sleek package, sure to please the consumer and business-person alike looking for quality performance," said Darin Pepple, Brand Manager, Consumer Digital Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "Along with the convenience of having all of these advanced features in one camera, the FinePix F601 Zoom also gives digital picture takers what they want most - clear, sharp and colorful images."

The FinePix F601 Zoom also incorporates a range of other capabilities to make sure users get the most from their digital photography experience. These include continuous shooting modes at the one megapixel (maximum 1.8 frames/sec up to 40 images at 1280 x 960) and six megapixel (maximum five frames/sec up to 4 images) resolutions and a Super EBC Fujinon 3x optical zoom lens (with up to a 4.4x digital zoom option) that allows for more detailed close-ups. In addition, shutter speeds range from three to 1/2000 second with adjustable ISO sensitivity of 160/200/400, including a high sensitivity one-megapixel (1280 x 960) mode at ISO 800/1600 featuring Fujifilm's noise reduction technology for crisp, clear photos. In this same mode, picture-takers can snap shots at 1.8 frames up to 40 frames. Standard continuous shooting is five frames/second up to four frames.

As it has done so successfully for its extensive line of film cameras, Fujifilm offers a choice of services and products for digital camera developing - the printing of digital pictures. At retail outlets, Fujifilm's Aladdin self-service kiosks and Frontier Digital Lab Systems offer the ease, cost effectiveness and professional quality of traditional print services, while the Fujifilm FinePix NX-500 digital printer brings digital camera developing to the home. Also from the home, picture takers can upload, store and album images to www.fujifilm.net and have prints made via the Frontier Digital Lab System.

Sporting a 1.5" color LCD monitor, the camera's rugged, sleek metal alloy body measures a mere 2.8" W x 3.7" H x 1.3" D and weighs a slight 7.8 ounces without the battery. The camera is bundled with a 16MB SmartMedia card as well as a super-slim NP 60 lithium-ion battery, AC power adapter, hand strap and USB cables.

Along with DP Editor, ArcSoft's VideoImpression? 5.0 and Apple® QuickTime software, the FinePix F601 Zoom is packaged with Fujifilm's FinePixViewer software program that automatically launches and organizes pictures stored on the camera's SmartMedia card. The FinePixViewer links users directly to the World Wide Web for answers to frequently asked questions, picture taking tips, support utilities, updated drivers and the receipt of periodic and pertinent promotional announcements from Fujifilm. The camera is Windows® and Macintosh® compatible.

The FinePix F601 Zoom will be available in April at a suggested list price of $599. The optional PC-sync PictureCradle is priced at $59.99.

Fujifilm Makes Digital Photography Easy
Fujifilm's FinePix digital camera line-up supports the company's commitment to making digital photography more accessible to consumers by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America?" Tour (www.fujifilm.com/finepixtour) features the FinePix Truck, which is traveling the country and educating consumers about digital photography. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer of imaging and information products. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging and information products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. For answers to frequently asked questions and software download, consumers can access Fujifilm's technical support Web site at www.fujifilmsupport.com.
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