'Roadmap To SLR Photography' is the Definitive Guide to Nikon Film and Digital SLR Photography

MELVILLE, NY, June 5, 2002 - Pack your camera bags and get ready to take a road trip into cyberspace as Nikon, the world leader in photography, today launches its 'Roadmap to SLR Photography' website, www.nikonslr.com. The website is designed to be a one-stop resource for information on film and digital SLR photography, making it particularly useful because Single Lens Reflex cameras are the most popular format of cameras used by photographers. Nikon is the first camera manufacturer to have a website dedicated exclusively to SLR photography.

The comprehensive, fun and interactive SLR website adds to the already impressive online photography community Nikon has built to provide all levels of photographers with the most extensive informational and inspirational photography community available on the Internet.

"Not only does Nikon's 'Roadmap to SLR Photography' website offer complete information on Nikon SLR photography, it also assists photographers in deciding their level of expertise and helps them choose the equipment best suited to their needs," said Tracy Mack-Jackson, Manager of Internet Programs at Nikon. "The website is laid out in three simple, fun and interactive sections allowing photographers at every level to find what they're looking for quickly and easily," she added.

One Resource for All Levels of Photographers
Nikon's 'Roadmap to SLR Photography' website contains a highly refined navigation system to provide quick access to information for all levels of photographers. Using the visual analogy of three "highway exits," the website leads users to one of three levels of expertise and offers customized equipment information, tips and ideas for taking great pictures. Ranging from novice SLR photographers to high-end amateurs and pros, the three levels cover the entire spectrum of film and digital SLR photography. The website also helps users find their own level of photography expertise by presenting them with simple statements of purpose or intent, such as "I take pictures of family and friends during holidays and vacations" or "I'm a professional photographer."

Interactive and Fun: Using Cutting Edge Technology and Graphics
The website is designed to take visitors on a "road trip" through SLR Photography, incorporating a fresh design approach to make it informative and easy-to-use, while remaining interactive and fun at the same time. With dynamic, pop-up images, road symbols, signs and moving graphics, the website proves how fun and exciting SLR photography can be. Bright colors and clean layouts make the website visually appealing, while interactive menus and logical navigation makes finding information easy and enjoyable.

Intelligent Design Leads To Form And Function
In addition to the engaging design and easy-to-use interface, Nikon's SLR website includes a wealth of information ranging from the advantages of SLR photography to why Nikon has been the only choice for more Pulitzer Prize-winning photographers than all other camera brands combined. Each Nikon SLR camera is showcased on the website, allowing users to compare different camera models, explore key features of each camera and download detailed specifications. Users can search for special offers on Nikon camera equipment and even locate a camera dealer in their area.

The website also features an extensive glossary section that describes the meaning of commonly used terms in photography. The glossary is customized to each of the three sections of the website to easily provide novice users with answers to simple photography questions, while allowing professional photographers to access complex and technical terms.

About Nikon
Nikon Inc., the world leader in 35mm and digital photography, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon's suite of photo websites - www.nikonusa.com, www.nikonnet.com, www.nikoncoolpix.com, www.nikonmall.com and www.nikonschool.com - offers all levels of photographers the most extensive learning, photo-sharing and inspirational community available on the Internet. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops.