New 2.1 Megapixel Camera Brings all the Features of the More Expensive Models to the Average Consumer

ELK GROVE VILLAGE, Ill.--(BUSINESS WIRE)--July 8, 2002--Now everyone can afford a multi-megapixel digital camera. The new DC3510 from Argus Camera, a leading provider of quality digital, 35mm, Advanced Photo System (APS) and Power Zoom cameras, has broken the $200 price barrier bringing high-quality digital imaging to the average consumer.

This menu-driven, 2.1 megapixel digital camera has all the features you would expect from a high-quality device including a 2X digital zoom lens, burst capability of two to five pictures per shot, eight megabytes of internal memory, an SD Card memory expansion slot, a macro setting for phenomenal one-to-one close-ups, a built-in 1.5-inch LCD monitor and a built-in flash.

In addition, the DC3510 is one of the few digital cameras on the market that provides date and time stamping on every picture, so you have a chronological record of your latest expedition. This feature can also be useful for businesses that need to know when a photo was taken, such as photos of damage to cars or cargo for insurance purposes.

"This is an exciting new era in photography and should be open to anyone that wants to jump on board," says Bill Pearson, president of Argus Camera. "There is no reason why the average consumer shouldn't have the opportunity to experience what was once only available to those with $600 or more to spend."

The DC3510 can also be attached to any computer with an available USB port and has video and audio out capabilities, which allow it to be used as a PC or Web cam for video conferencing or chatting on line.

Priced at $179, and expected to sell for as little as $149, the DC3510 comes with an extensive software package from MGI Software and will be available at most major retailers by the end of June.

Argus Camera is based in Elk Grove Village, Ill., in suburban Chicago. Founded in 1936, the company introduced the first low-cost 35mm camera to the world and has been named the "Great American Camera Company" by the Smithsonian Institute. Today, the company offers a wide range of photographic products and supplies, including 35mm cameras, APS cameras, single use type cameras, digital cameras and other imaging products and accessories. Argus cameras are sold in such retail outlets as Wal*Mart, Kmart, Office Max, Ritz Camera, Ames, Meijer, Fred Meyer, ShopKo, Camera World, Bartell Drug, and on the Internet at www.800.com. For more information on Argus and its full line of products, call 1.847.228.5300; write 1100 Howard Street, Elk Grove Village, IL 60007; email to [email protected]; or visit the company's Web site at www.arguscamera.com