With the CAMEDIA C-5050ZOOM, Olympus introduces a new professional standard within the compact digital camera class. As well as an exceptionally bright, high-quality 3x zoom optical system and 5 megapixel resolution, this model includes a full complement of many other high-end features. Complete manual control over aperture, shutter speed and focus is available to ensure photographers encounter virtually no bounds in terms of flexibility. Sophisticated exposure options plus the integrated high-power flash and hot shoe connector team with a histogram function to make certain photos are perfectly exposed. What's more, the camera's tilting LCD monitor means that users can capture shots at awkward angels. With this high-performance model's additional diverse automatic functions, the astonishingly affordable C-5050ZOOM is also suited for taking spontaneous snapshots.

Equipped with a 5 million pixel CCD and an ultra-bright f1.8-f2.6, 3x zoom lens, the Olympus CAMEDIA C-5050ZOOM delivers superbly detailed image results to convince even the most critical photographers.

Digital ESP (Electro Selective Pattern), spot and multi-spot light metering are available to regulate exposure and the histogram function can be used to check the brightness distribution during shooting. In addition to its powerful built-in flash with numerous modes including first and second curtain synchronisation, the C-5050ZOOM also incorporates a hot shoe for connecting an external flash unit (such as the FL-40), and works with slave strobe lights.

The versatility of manually adjustable aperture settings and shutter speed will be appreciated by serious photographers, as will the manual focus. Sharpness control can of course also be left to the camera's automatic TTL iESP (intelligent Electro Selective Pattern) contrast detection focusing system.

White balance is able to be fine-tuned via nine pre-set options including four fluorescent settings, and may also be regulated manually or automatically with the TTL iESP II system. Five pre-set scene program modes, such as sport, landscape and portrait, provide users with settings that reflect the typically optimal photographic parameters for a range of common situations.

Incorporating a very powerful new image processing engine, two impressive continuous shooting speeds are attainable: either 11 images at 1.7 frames per second, or 4 shots at a fast 3.3 frames per second.

An ergonomic design and intuitively located controls further enhance this model. Besides the optical real-image viewfinder, professional photo-graphers will find the tilting LCD monitor located on the rear of the camera particularly helpful when shooting from difficult angles.

This model is compatible with the new digital image storage standard xD-Picture Card (ships with a 32 MB card), as well as SmartMedia, Compact Flash and Microdrive (1GB).